Marketing Research & Insights Manager

Pewaukee, WI (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end market research programs to deliver actionable consumer insights for product and strategy.

  • Own end-to-end market research programs and translate findings into strategic actions.
  • Must-have: 5+ years in market research with mixed methods and leadership experience.
  • Standout: Strong cross-functional collaboration and supplier management.

Job Description

Responsibilities

  • Develop New Research
  • With input from stakeholders, create and refine a learning agenda that addresses key business questions in an independent and autonomous fashion.
  • Identify opportunities to leverage consumer research to fill knowledge gaps and generate actionable insights.
  • Partner with internal teams to design and execute research instruments that ensure high-quality data and meaningful findings.
  • Lead cross-functional research initiatives, fostering collaboration and alignment.
  • Identify, onboard, and manage research suppliers to maximize value and deliver projects on time and within budget.
  • Maintain relationships with research suppliers and consultants as required
  • Manage Ongoing Research
  • Independently and autonomously manage all aspects of the market research process based on project objectives, including study design and refinement, questionnaire design/discussion guide development, questionnaire programming and recruitment, data collection, statistical analysis, reporting and presentation of results. Examples of projects include the execution of recurring research programs, such as voice of customer programs (VOC), ensuring methodological rigor and actionable results.
  • Monitor ongoing/recurring research processes to maintain consistency and reliability over time.
  • Manage shared resources to ensure that projects are managed efficiently and effectively.
  • Prepare, Analyze, and Present Findings
  • Summarize and analyze research results, translating complex data into clear, actionable insights that guide strategic decisions.
  • Analyzing results will include use of Excel and SPSS, or platforms that perform functions like SPSS.
  • Create and deliver impactful presentations tailored to various audiences, from individual contributors to executive leadership.
  • Collaborate with teams to ensure research findings are effectively integrated into business strategies.

Generac Power Systems

Generac Power Systems Inc. is a building materials company based out of S45 W29290 Highway 59, Waukesha, Wisconsin, United States.

Waukesha, Wisconsin, USA
72 employees

Headcount Trend

Current headcount: ~72

Marketing Team

Marketing Roles Posted (Last 30 Days)
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