Responsibilities

• Lead and develop the marketing and referral development function, including direct management of the current team member and future hires or vendors.
• Set annual and quarterly priorities, territory plans, activity goals, performance expectations, and operating cadences.
• Build repeatable processes for referral source segmentation, outreach, follow-up, campaign execution, collateral development, and reporting.
• Coach the team on physician relationship development, field execution, messaging, and compliance.
• Build and maintain a structured referral development territory targeting primary care physicians, internists, family medicine providers, urgent care centers, hospital systems, and relevant specialists.
• Conduct regular in-person visits to referring provider offices and establish weekly and monthly touchpoint goals.
• Educate physicians and office staff on TIND and USNA clinical capabilities and subspecialty services, including epilepsy, movement disorders, multiple sclerosis, headache, sleep medicine, EMG and nerve conduction, and infusion therapy.
• Serve as the primary liaison between referring providers and clinic operations, identifying access barriers and improving referral conversion and retention.
• Represent TIND and USNA at community events, hospital programs, continuing medical education events, and professional association meetings.
• Lead social media, digital marketing, local search, online reputation, email marketing, and website content initiatives.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Healthcare Administration, or a related field. Equivalent directly relevant experience may be considered.
• Minimum of five years of experience in healthcare marketing, physician liaison work, referral development, or medical sales.
• At least two years of people leadership, team lead, or function-building experience.
• Proven success building relationships with physicians, practice managers, and clinical staff and growing referral volume.
• Experience with customer relationship management platforms, digital marketing, social media, campaign analytics, and marketing reporting.
• Understanding of healthcare marketing compliance, including HIPAA, the Stark Law, and Anti-Kickback requirements.
• Valid driver’s license, reliable transportation, and the ability to travel regularly throughout the Dallas-Fort Worth market.
• Ability to work from the Plano or Frisco office and in the field. This is not a remote position.

Preferred

• Experience in neurology, neuroscience, infusion, or another complex specialty care setting.
• Experience managing and developing an established team member while building a broader function.
• Proficiency with Salesforce, Google Analytics, Canva or Adobe Creative Suite, Hootsuite, Mailchimp, and eClinicalWorks.
• Bilingual English and Spanish skills.

Benefits

• Medical, dental, vision, paid time off, and 401(k)