Responsibilities

• Develop and lead the implementation of a strategic, comprehensive marketing and communication plan that aligns with the University, College and organization’s vision and mission.
• Increase the visibility of Cooperative Extension at A&T while promoting educational programs across all 100 counties and the Eastern Band of Cherokee Indian (EBCI) Nation.
• Serve as the primary point of contact for Cooperative Extension’s communications efforts.
• Collaborate with members of the University and College of Agriculture and Environmental Sciences (CAES) public relations and communications teams.
• Work collaboratively with the Director of Marketing and Communications at NC State Extension on matters relating to the joint partnership—North Carolina Cooperative Extension—to build the partnership brand.
• Report directly to the Associate Dean and Extension Administrator.

Requirements

• Bachelor’s degree in a Public Relations, Journalism, Technical Writing, English, or related communications discipline. All degrees must be received from appropriately accredited institutions.
• Five years of experience in public relations, marketing and communications. Strong knowledge of the fundamentals of writing, grammar, syntax, AP Style, and punctuation.
• Demonstrated experience applying the concepts and principles of social media, communications and marketing.
• Demonstrated ability to effectively communicate, interact, and collaborate with colleagues orally and in writing, and work independently on a regular basis.
• Exceptional organizational, analytical, critical thinking and time management skills, and strong attention to detail.
• Strong oral and written communication skills as well as strong interpersonal skills.
• Direct work experience using social media channels, especially Twitter, Facebook and Instagram.
• Demonstrated creative experience building social media audiences.
• Experience using web tools and software for analyzing and improving social and new media.
• Ability to multi-task, prioritize and balance varying volumes of work assignments and adapt to the changing needs of the office.

Preferred

• Master’s degree in Public Relations, Journalism, Technical Writing, English, or related communications discipline;
• Working knowledge and understanding of Cooperative Extension in general, and more specifically NC Cooperative Extension.
• Knowledge and understanding of working and communicating with limited resource communities to include developing communications for the general public and those that may have low literacy levels.

Benefits

• Accrued Vacation and Sick Leave for Eligible Employees
• Community Service Leave
• Aetna – State Health Benefits of North Carolina
• NCFlex – Vision, Dental, Flexible Spending Account, Life Insurance and more
• 12 Paid Holidays
• Teachers and State Employees Retirement System ( TSERS )
• Optional Supplemental Plans – 401k, 403b, 457b and 457
• Employee Assistance Program ( EAP )
• Campus Recreation Center Discount
• University Bookstore Discount