Marketing And Public Relations Coordinator

Savannah, GA (On-site)

$52K/yr – $58K/yrMid Level2+ years expFull time

Posted 5 months ago

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Job Summary

Drive marketing, PR, and special projects for a high-volume riverboat cruises brand, coordinating content, events, and partnerships.

  • Own content creation and social media engagement (video content a must) across Facebook/Instagram.
  • Must-have: Two+ years in online marketing with strong detail and GA/Excel skills.
  • Standout: Coordination with designers, partners, and local media; event support.

Job Description

Responsibilities

  • Maintain riverboat social media accounts (mainly Facebook & Instagram. YouTube and Tik Tok experience is a plus) - engage with our audience, answer questions, and post relevant and create meaningful content. STRONG VIDEO CONTENT CREATION IS A MUST!
  • Work with our graphic designer to produce print ads for various publications that we advertise with.
  • Work with our digital marketing firm regarding planning and implementing SEO strategies, conducting keyword research, and optimizing website content for better search engine rankings, etc.
  • Work with local radio and/ or news stations on any advertising opportunities
  • Production of scheduled e-blast (Mail chimp)
  • Production of monthly cruise calendar
  • Distribution of monthly cruise calendars (electronically and in person) and various other necessary marketing materials to area hotels and Georgia Visitor’s Centers
  • Production of marketing materials for holidays, company announcements, etc.
  • Assistance and/or coordination of holiday events
  • Attendance at industry luncheons (Buy Local, Tourism Leadership Council, etc.)
  • Attendance at after-hours industry functions.
  • Any other tasks assigned by management.
  • Establish and maintain relationships with local industry partners.
  • Establish and maintain relationships with local charities for partnership opportunities.
  • Respond to media inquiries for radio/tv spots or interviews
  • Issue news releases when necessary
Savannah Riverboat Cruises logo

Savannah Riverboat Cruises

Savannah Riverboat Cruises was established in Savannah, Georgia in 1991 under the direction of experienced Captain, Jonathan H. Claughton. Savannah’s antebellum charm, with flowing Spanish moss hanging from stoic live oaks and welcoming shady squares, hearkens back to the days when paddle driven riverboats full of tourists and locals dotted the Savannah River.In winter 2007, the company welcomed the newest edition to their fleet,the 600 passenger New Savannah River Queen. This boat features three climate controlled dining rooms, three bars, and a top deck snack shop. The Savannah River Queen has two large dining areas perfect for large groups and an open air, covered third deck patio space. The third deck also features a VIP room capable of accommodating 36 people.For the past 25 years, the company has expanded, developed and established itself as an anchor among historic River Street’s icons.Street. We have seen a slow and steady growth through the years. I know we will continue to expand.”This expansion has led to the arrival in 2016 of a new riverboat, the Georgia Queen. The Georgia Queen measures an impressive 230 ft long,64 ft wide and a towering 68 ft tall and features three grand ballrooms with over 15,000 square feet of dining space, a 5,000 square foot, fully open-air top deck with patio seating. The entire boat encompasses a total of 38,000 square feet. She can carry 1,000 passengers plus 200 crew, which makes her the size of a small cruise ship.

Founded in 1991
Savannah, Georgia, USA
44 employees (2 in marketing)

Traffic Signals

Monthly Visitors
26.6K
Monthly Google Ads Budget
$1.3K
Traffic Source Mix
Search
54%
Direct
33.6%
Referral
6.2%
Social
4.1%
Paid
1.8%

Headcount Trend

Current headcount: ~44

Marketing Team

Marketing Team Size
1 (2% of company)