Marketing Project Manager at Equinox | New York, USA | $85K/yr – $90K/yr

Equinox

Marketing Project Manager

New York, USA (On-site)

$85K/yr – $90K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive marketing program management for SoulCycle with AI-assisted copy and cross-functional brand stewardship.

Own marketing calendar and cross-functional briefs, delivering on-time campaigns.
Must-have: 3–5 years in marketing with campaign or project management.
Standout: Translate strategy into rapid, on-brand copy using AI tools.

Job Description

Responsibilities

Own and manage the marketing calendar across Comms, Social, and Photoshoots
Lead intake and manage creative briefs in partnership with Lifecycle Manager and other cross functional stakeholders
Build and manage campaign timelines ensuring alignment, accountability, and on time delivery
Oversee asset coordination and execution, ensuring work reflects strategic intent at every stage
Serve as the primary point of contact for marketing and creative requests from the organization
Proactively identify risks, gaps, and shifting priorities; adjust plans and timelines accordingly
Maintain continuity and forward progress across campaigns in a dynamic, fast moving environment
Develop and refine copy across email, push notifications, in-app messaging, social, in-studio signage, and promotional campaigns
Leverage AI tools actively and proficiently to produce on-brand copy at speed
Ensure consistency in SoulCycle brand voice across all rider facing touchpoints

Requirements

3-5 years of experience in marketing, with a strong foundation in campaign or project management
Highly organized with sharp attention to detail and follow through
Adaptable and solutions oriented with the ability to pivot quickly and operate effectively in ambiguity
A natural, clear,concise communicator and storyteller with a creative bent
Strong cross functional collaboration skills
Comfortable balancing operational execution with creative development without losing momentum
Actively using AI tools like Claude, ChatGPT, or similar in your day to day workflow, not occasionally, but as a core part of how you work
Exercises sound judgement and maintains a high standard for quality and brand consistency
Passion for fitness, wellness, or community-driven brands a plus

Preferred

You know how to prompt an AI tool to create copy that sounds natural and on brand
You protect a deadline like it's personal
You can take a strategic brief and turn it into a clear, actionable plan for a team
You thrive in lean, fast-moving environments where your work has real visibility
You understand that great communication is as much about clarity as it is about creativity

Benefits

Competitive salary $85,000 - $90,000
Comprehensive health, dental, vision, 401k
Unlimited complimentary rides at all SoulCycle locations

Equinox

3.4 Glassdoor

Equinox Group is a high growth collective of the world’s most influential, experiential, and differentiated lifestyle brands that includes Equinox Fitness Clubs, SoulCycle, and Equinox Hotels Equinox was built on the notion that fitness can empower a life well-lived and foster a strong community of high-performance individuals. Throughout its 30-year history, Equinox continues to lead and disrupt the category it singularly defined, operating over 100 full-service fitness clubs globally across major U.S. cities including New York, Los Angeles, Miami and San Francisco as well as London, Toronto and Vancouver, each featuring bespoke design in an unparalleled luxury environment. Grounded in the core tenets of Movement, Nutrition and Regeneration and backed by a Health Advisory Board of industry-leading experts across these disciplines, Equinox provides a holistic lifestyle experience for its members with best-in-class offerings inclusive of signature Group Fitness classes, Personal Training, Pilates, Spa, apparel at The Shop, travel, and more. In everything we do, we create the possibility for people to maximize the potential within themselves. We sweat the details. Our highly collaborative teams sweat the details to help each other deliver the Equinox experience that enables our members to achieve results. At Equinox, we are looking for people who match our experience: to go further and want more. We aren’t just a company; we are a community vested in each other’s success. If you are a high performing individual who is passionate about winning and inspiring others, then we are excited to discuss career opportunities with you. Discover how you can dream big, work hard, and find your success with us. To learn more please visit, https://careers.equinox.com

Founded in 1991

New York, New York, USA

9.6K employees (242 in marketing)

www.equinox.com

57% recommend to a friend

57% CEO approval