Responsibilities

• Impact Marketing Strategy & Planning
• Develop integrated marketing strategies and plans for Impact programs, from planning through execution and optimization, aligning Impact program priorities, customer and member insights, and REI enterprise and marketing priorities
• Contribute marketing perspective that helps shape strategy, improve ways of working, and elevate how Impact shows up in enterprise campaigns and always-on marketing
• Support development of values-led storytelling that reflects REI’s mission, commitments, and co-op difference
• Partner with campaign planning teams to ensure Impact priorities are appropriately represented within enterprise campaigns and always-on marketing
• Cross-Divisional Collaboration & Execution:
• Serve as a day-to-day marketing partner to Impact program leads and working teams
• Collaborate with Marketing campaign teams, channel partners and x-div teams including but not limited to: Lifecycle, Paid Media, Email, Social, Content, Creative, PR, Local Marketing, and Store Operations to support planning and execution of go-to-market plans
• Brief creative and content partners with clear direction, objectives, and success criteria
• Ensure alignment, readiness, and clarity across teams throughout execution

Requirements

• 4–6+ years of experience in marketing or a related field
• Experience in social impact work, corporate social responsibility or other related work
• Experience developing marketing strategy, plans, and strong understanding of marketing fundamentals across owned, earned, and paid channels
• Experience working with creative and content partners
• Ability to manage multiple initiatives simultaneously with strong attention to detail and organization
• Comfort operating in values‑led, reputationally sensitive workstreams
• Demonstrated understanding of consumer behavior and applying insights to daily work
• Strong written and verbal communication skills, with the ability to communicate clearly across teams and levels
• Self-driven with a strong sense of accountability, can-do attitude, composure and managing through ambiguity.
• Bachelor’s degree required

Benefits

• REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off.