Responsibilities

• Develop and execute a complete marketing strategy for the academy.
• Generate qualified leads through Google Ads, Meta (Facebook & Instagram), SEO, email marketing, and local partnerships.
• Manage advertising budgets and optimize campaigns for the highest return on investment.
• Increase trial memberships and convert leads into enrolled students.
• Create compelling content for social media, email campaigns, blogs, and video marketing.
• Coordinate promotions, special events, community outreach, and referral campaigns.
• Track marketing performance using data and analytics.

Requirements

• We're looking for someone who has experience growing local businesses.

Preferred

• Experience managing Google Ads and Meta Ads.
• Strong understanding of SEO and Google Business Profile optimization.
• Experience with CRM systems and email marketing.
• Knowledge of Google Analytics and reporting.
• Excellent copywriting and communication skills.
• Experience with Canva, Adobe Creative Suite, or similar design tools.
• Video editing experience.
• Experience marketing gyms, martial arts schools, fitness businesses, or local service businesses is highly preferred.