Marketing Product Manager at DIALITY INC | USA | $125K/yr – $140K/yr

DIALITY INC

Marketing Product Manager

USA (On-site)

$125K/yr – $140K/yrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive Diality marketing for the Moda-flx system, shaping lifecycle programs, content, events, and market research to steer product development and awareness.

Own lifecycle marketing informing product enhancements for Diality.
Must-have: 5+ years in medical device B2B marketing with brand growth and lead gen.
Standout: Cross-functional voice on the dialysis market with tradeshow and research exposure.

Job Description

Responsibilities

Collaborate with management, brand/digital marketing resources, and the commercial team to build the Moda-flx Hemodialysis System and Diality brands.
Collaborate with management to plan and execute Diality’s industry tradeshow presence and participation.
Build, implement and optimize a lifecycle marketing strategy that informs product enhancements and future product development of the Diality platform.
Develop product content strategy and work cross-functionally to develop sales enablement documentation, sales collateral, case studies, product videos, website copy, and blog posts, among other types of content that clearly articulate the benefits of the Moda-flx Hemodialysis System to providers, physicians, and patients.
Administer Diality’s promotional material management platform.
Manage Diality’s social media presence, including content creation, ownership of metrics, KPIs and dashboards.
Partner with Marketing Director and product development team to plan and execute a regular cadence of market research activities.
Collaborate cross-functionally as voice of the dialysis market and customer as part of ongoing product development activities.

Requirements

Bachelor’s degree in Marketing, Sales, or related business or scientific field.
5 years of marketing, business, sales, or related business experience in the medical device industry.
3+ years of B2B marketing experience, including experience with growth or product marketing with a strong focus on building brand awareness and generating qualified leads.
Experience with qualitative and quantitative market research.
Experience working with R&D teams to create customer and marketing requirements.
Proficiency with Microsoft Office Suite.
Willingness to travel domestically up to 10%.
Experience planning and executing tradeshows and events for external stakeholders.

Preferred

Experience in dialysis and/or diabetes management.

DIALITY INC

3.2 Glassdoor

Diality is a privately held medical device company with a mission to develop solutions that help improve the care and lives of patients with kidney disease.Diality is proud to offer the Moda-flx Hemodialysis System, a user-friendly, mobile, and connected hemodialysis platform designed to maximize clinical flexibility by combining prescription capabilities of in-center systems with the ease-of-use of next generation hemodialysis devices.

Founded in 2015

Irvine, California, USA

108 employees (2 in marketing)

www.diality.com

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