Responsibilities

• Support overall brand management for the Nongshim brand portfolio, including brand identity development and strategic communication direction.
• Assist in new product development (NPD) and manage the product launch process from planning through commercialization (CR, commercialization documents, pricing approval, DR).
• Manage Product Lifecycle Management (PLM) activities, including SKU code management, product specification maintenance, and periodic SKU discontinuation processes.
• Conduct market research and consumer insight analysis to interpret consumer trends and competitive market dynamics.
• Perform data analysis on sales, profitability, and financial performance using Excel and internal systems (BW, SAP, Circana/Tableau).
• Support development and review of annual, long-term, and short-term marketing plans to drive brand growth.
• Coordinate cross-functional communication with sales, SCM, and design teams for new product launches and follow-up.
• Assist with brand marketing activity documentation and history management by brand.
• Prepare logical, structured reports and presentations for business strategy and performance reviews.
• Support team publications and materials, including the LA weekly newsletter and product catalog management.

Requirements

• 0-3 years of relevant experience
• A Bachelor's Degree in Marketing, Business Administration, or related field Preferred
• Comprehensive understanding of branding and marketing principles
• Proficiency in Microsoft Excel for data-driven financial and sales analysis (demonstrated through major, certification, or experience)
• Strong market and consumer insight; ability to interpret consumer trends and competitive dynamics
• Composed yet proactive communication skills
• Authorized to work lawfully in the United States
• Fluency in English is required

Preferred

• Bachelor's Degree in Marketing, Business Administration, or related field Preferred
• Bilingual (Fluency in English is required and Korean is preferred)

Benefits

• 100% coverage for Medical, Dental, Vision, and Life Insurance (Fully paid by company)
• 401K Matching up to 4%
• Cellphone Allowances
• Mileage reimbursement
• Employee Discounts
• 10 Paid Vacation
• 5 Paid Sick Days
• 11 Paid Holidays
• Paid Bereavement Leave
• Employee development program