Marketing Pipeline Specialist (East or Midwest Regional)

District of Columbia, USA (Hybrid)

$50K/yr – $65K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive WinnStart/WinnStop property marketing operations by coordinating assets, docs, and client-facing recommendations.

  • Own end-to-end marketing asset and document coordination during WinnStart/WinnStop.
  • Must-have: 1-3 years of relevant work experience.
  • Standout: Experience organizing property assets (logos, floor plans, brand guidelines) in shared folders.

Job Description

Responsibilities

  • Participate in WinnStart calls to understand property needs and recommend appropriate marketing products and services.
  • Partner with the Marketing Lead and/or Director of Digital Marketing when requests come in to present on a client call or make recommendations directly to a client.
  • Coordinate and facilitate the transfer of marketing documents and digital assets during the WinnStop process.
  • Collect, organize, and submit required documentation and assets during the WinnStart / Winn Stop process.
  • Maintain shared marketing folders and documents to ensure all materials are complete, accurate, and accessible, and uploaded in a centralized area.
  • Create the Lender Required Marketing Plan that is requested during the Winn Start Process.
  • Gather and organize property-specific digital assets, including logos, photography, floor plans, brand guidelines, and legal documents in shared marketing folders.
  • Track completeness of required materials and follow up with internal teams and properties as needed.
  • Support the setup of new property websites, including initial configuration, reviewing previews/drafts, and coordination with internal teams and vendors.
  • Alert the Marketing lead when an advertising or marketing request is brought up during the Winn Start or Stop Process to assist, track and ensure the request is fulfilled.
  • Create the initial marketing Sell Sheet for newly onboarded properties using approved templates and data sources.
  • Manage data hub entry for all new marketing orders, including property websites, listing syndication, Knock, and online leasing platforms.
  • Ensure all data entries are timely, accurate, and aligned with approved products and scope.
  • Track order status and coordinate updates with internal stakeholders.
  • Assist with the Fee Transparency initiative by collecting, organizing, and managing site-level fees to ensure accurate setup on property websites and within the Marketing Center for website compliance.
  • Support the creation, maintenance, and version control of property fee guides, ensuring documents are stored in a centralized, shared location.
  • Coordinate the publishing and updating of fee information and fee guides on property websites as required to support transparency and compliance standards.

Requirements

  • Bachelor’s degree.
  • 1-3 years of relevant work experience.
  • Proficiency in Microsoft Excel for data entry, tracking, and reporting.
  • Strong organizational skills.
  • Strong communication skills.

Preferred

  • Familiarity with design and communication tools such as Canva and Knock.

Benefits

  • Generous time off policies (including 11 paid holidays (12 for MA employees); Generous Accrued Time Off increasing with years of service; Generous paid sick time; Annual day of service; Floating Holiday)
  • 401(k) plan options with a company match
  • Various Comprehensive Medical, Dental, & Vision plan options
  • Flexible Spending Account, Dependent Care Flexible Spending Account, Health Savings Account options with HSA annual employer contribution
  • Long Term Disability and voluntary Short Term Disability; Basic Term Life Insurance and AD&D; optional supplemental life insurance
  • Health Expense Reimbursement program (including gym memberships, equipment, and subscriptions)
  • Tuition Reimbursement program and continuous training and development opportunities
  • Wellbeing program (group challenges, seminars, opportunities to earn points to reduce medical premiums), Employee Assistance Program, & Commuter and Parking Reimbursement options
  • Employee Corporate Discount Programs
  • Flexible and/or Hybrid schedules are available for certain roles
  • Employee Relief Program supporting employees with unexpected hardships that place undue financial stress on them and their families
  • To learn more, visit winnbenefits.com
WinnCompanies logo

WinnCompanies

At WinnCompanies, we turn housing into homes. As a leader in property development and management, we’re creating a challenging, fast-paced workplace where teamwork, innovation and mutual respect are both valued and rewarded. We believe the relationships we build with each other are just as important as the work we do. Explore your passion within one of our three business units – WinnDevelopment, WinnResidential and WinnMilitary. Operations, leasing, compliance, maintenance, marketing, IT, HR, accounting and finance. No matter your expertise, your work will impact people who are more than just residents to us. They’re individuals, families and heroes. Founded in 1971, we are committed to enhancing the lives of our communities. We fund college scholarships for residents; host community service events and volunteer activities and more. Come join our growing team of 4,300+ staff members who are all making a difference in your local communities. With more than 700 sites across 27 states, Washington D.C. & Puerto Rico, there’s a place here for you to grow your career.

Founded in 1971
Boston, Massachusetts, USA
1.8K employees (73 in marketing)

Traffic Signals

Monthly Visitors
12.3K
Traffic Source Mix
Search
40.5%
Direct
46.4%
Referral
8.9%
Social
2.8%
Paid
1.3%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
60 (3% of company)
Median Career Experience
21 years
Median Tenure
17.1 years
Marketing Roles Posted (Last 30 Days)
1

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