Responsibilities

• Developing positioning frameworks, messaging hierarchies, and differentiated claims
• Validating messaging through customer, sales, market, and competitive inputs
• Building competitive profiles, battlecards, win/loss insights, and enablement-ready intelligence
• Managing legal, ethics, confidentiality, field-input, and claim-substantiation constraints
• You will be asked to explain workflows specifically within: positioning, messaging, competitive intelligence, battlecard creation, claim governance, and field feedback workflows

Requirements

• 7+ years in product marketing, competitive intelligence, market intelligence, or B2B messaging strategy
• Direct, hands-on experience in positioning, messaging, competitive intelligence, battlecard creation, claim governance, and field feedback workflows
• Experience making or influencing decisions related to messaging inputs, buyer/persona tradeoffs, claim validation, confidence levels, competitor-source validation, sales enablement usage, and final alignment paths
• Familiarity with tools such as: Highspot, Seismic, Klue, Crayon, Salesforce, Gong, Google Workspace, Figma, Miro, Productboard
• Strong ability to clearly explain workflows, decisions, and reasoning
• Experience owning or directly executing these workflows in a real production environment
• Experience working cross-functionally with HR, legal, payroll, finance, HRIS, business leaders, people managers, or compensation committee stakeholders as relevant to the workflow
• Location: U.S.-based experts only