Marketing Paid Consultant - Optimization, Pacing & Spend Control

USA (Remote)

Salary Not AvailableMid Level6+ years expContract

Posted 6 weeks ago

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Job Summary

Own daily optimization and budgeting workflows for paid media focusing on when to scale or throttle automated bidding, pacing across channels, and finance handoffs.

  • Daily optimization and bid/budget management across campaigns and creative rotation
  • Decisioning on scaling, pausing, or overriding automated bidding
  • Budget pacing and spend reconciliation with finance and partners

Job Description

Responsibilities: Running daily optimisation routines for bids, budgets, creative rotation, and campaign triage Responsibilities: Deciding when to scale, pause, kill, or override automated bidding strategies Responsibilities: Monitoring pacing across campaigns and channels to prevent over- or under-spend Responsibilities: Reconciling platform spend against invoices, finance systems, PO processes, and agency/partner spend Responsibilities: You will be asked to explain workflows specifically within: daily campaign optimisation, creative/bid/budget management, budget pacing, spend reconciliation, and finance handoff workflows Requirements: 6+ years in performance marketing operations, paid media optimisation, paid search, paid social, or media operations Requirements: Direct, hands-on experience in daily campaign optimisation, creative/bid/budget management, budget pacing, spend reconciliation, and finance handoff workflows Requirements: Experience making or influencing decisions related to optimisation thresholds, automated-bidding overrides, creative fatigue, pacing corrections, invoice discrepancies, budget shifts, and approval requirements Requirements: Familiarity with tools such as: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, SA360, Skai, Smartly.io, Tableau, Power BI, NetSuite, Excel Requirements: Strong ability to clearly explain workflows, decisions, and reasoning Requirements: Experience owning or directly executing these workflows in a real production environment Requirements: Experience working cross-functionally with HR, legal, payroll, finance, HRIS, business leaders, people managers, or compensation committee stakeholders as relevant to the workflow Nice_to_have: Benefits:
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Founded in 2003, LinkedIn connects the world's professionals to make them more productive and successful. With more than 1 billion members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network. The company has a diversified business model with revenue coming from Talent Solutions, Marketing Solutions, Sales Solutions and Premium Subscriptions products. Headquartered in Silicon Valley, LinkedIn has offices across the globe..

Founded in 2016
Sunnyvale, CA, US
24K employees (3,633 in marketing)

Traffic Signals

Monthly Visitors
1.8B
Monthly Google Ads Budget
$3.2M
Traffic Source Mix
Search
29.7%
Direct
66.9%
Referral
2.8%
Social
0.2%
Paid
0.2%

Headcount Trend

Current headcount: ~23.9K

Marketing Team

Marketing Team Size
2,950 (12% of company)
Median Career Experience
17 years
Median Tenure
6.7 years
Marketing Roles Posted (Last 30 Days)
9

Funding

Total Funding
$154.8M
Last Raise
$51.6M
Private Equity, 10 years ago

Funding History

  • Feb 2016
    Private Equity
  • Apr 2014
    Series Unknown
  • Dec 2009
    Secondary Market • $51.6M

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