Demand Generation Specialist
Eve
USA (Remote)
$95K/yr - $110K/yrIn-houseFull-timeMid level2+ years exp.
6 hrs ago
Marketing Paid Consultant - Demand-Generation Campaign Strategy & Launch
USA (Remote)
$113K/yr - $120K/yr (Est.)Intern/New Grad7+ years expContract
Posted 6 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own demand-gen planning and launch readiness for a B2B GTM, tying channel mix to lead and pipeline targets while coordinating cross-functional approvals and the required infrastructure.
- Demand-generation planning, launch readiness, and infrastructure setup workflows.
- Sales alignment and cross-functional approvals with budget, content, legal, and regional/partner teams.
- Channel-targeted measurement and governance to drive pipeline and conversions.
Job Description
Responsibilities\n- Plan demand-generation campaigns from business trigger to channel mix and offer\n- Set lead, pipeline, and conversion targets by channel\n- Build campaign infrastructure, landing pages, forms, tracking, and QA steps\n- Coordinate budget, content, brand, legal, sales, regional, and partner approvals\n- Explain workflows specifically within: demand-generation campaign planning, launch readiness, infrastructure setup, and sales alignment workflows
Founded in 2003, LinkedIn connects the world's professionals to make them more productive and successful. With more than 1 billion members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network. The company has a diversified business model with revenue coming from Talent Solutions, Marketing Solutions, Sales Solutions and Premium Subscriptions products. Headquartered in Silicon Valley, LinkedIn has offices across the globe..
Traffic Signals
Monthly Visitors
1.8B
Monthly Google Ads Budget
$3.2M
Traffic Source Mix
Search
29.7%
Direct
66.9%
Referral
2.8%
Social
0.2%
Paid
0.2%
Headcount Trend
Current headcount: ~23.9K
Marketing Team
Marketing Team Size
2,950 (12% of company)
Median Career Experience
17 years
Median Tenure
6.7 years
Marketing Roles Posted (Last 30 Days)
9
People
HR / Recruitment
Marketing Leadership
Dominic Archibald
VP Growth Marketing, LinkedIn Marketing Solutions
At the company for 14 years 6 months
Ryan McDougall
VP, Head of Consumer Marketing
At the company for 12 years 3 months
Bill Burnett
VP, Product Marketing - LinkedIn Talent Solutions
At the company for 10 years 1 month
Jessica Stolbach
VP, Integrated Marketing - LinkedIn Talent Solutions
At the company for 6 years 6 months
Funding
Total Funding
$154.8M
Last Raise
$51.6M
Private Equity, 10 years ago
Funding History
- Feb 2016Private Equity
- Apr 2014Series Unknown
- Dec 2009Secondary Market • $51.6M
