Marketing Outreach & Enrollment Director

Newark, NJ (On-site)

$120K/yr – $185K/yrDirector/Executive5+ years expFull time

Posted 5 months ago

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Job Summary

The role leads WelbeHealth’s outreach, enrollment, and marketing efforts to meet census growth, coordinating intake processes and reporting on performance. It requires supervisory experience in healthcare growth and strong data skills, with Salesforce proficiency. Benefits include comprehensive medical coverage, PTO and advancement opportunities, with a competitive compensation package.

Job Description

Responsibilities

  • Meet WelbeHealth’s gross and net census growth goals
  • Direct and coordinate all marketing, outreach, and community engagement activities
  • Direct and coordinate all intake and enrollment processes, including implementing process improvements to drive efficiency and conversion
  • Track, oversee, and report on team performance, including meeting/exceeding goals for leads, home visits, enrollments, eligibility statuses, and proper use of Salesforce on a daily, weekly, and monthly basis
  • Establish strategies and maintain relationships with referral sources, including senior housing, physician groups, hospitals, post-acute facilities, and community organizations within their WelbeHealth market
  • Maintain WelbeHealth’s working relationship with DHCS to ensure seamless enrollment workflow, adhere to timelines, and ensure compliance with DHCS and CMS guidelines and policies
  • Develop department budget and direct performance to budget
  • Collaborate with executive teams to report on key metrics and proactively address problems

Requirements

  • Bachelor’s degree in relevant field preferred; an additional five (5) years of relevant management experience may be substituted
  • Minimum of five (5) years of supervisory experience with at least two (2) years in senior healthcare services growth/enrollment preferred
  • Strong knowledge and experience with Salesforce and Microsoft Office
  • Experience leading in a data-driven organization, leveraging reports and data to prioritize and oversee people and projects

Preferred

  • Bachelor’s degree in relevant field preferred; an additional five (5) years of relevant management experience may be substituted
  • Minimum of five (5) years of supervisory experience with at least two (2) years in senior healthcare services growth/enrollment preferred
  • Experience leading in a data-driven organization, leveraging reports and data to prioritize and oversee people and projects
  • Strong knowledge and experience with Salesforce and Microsoft Office

Benefits

  • Medical insurance coverage (Medical, Dental, Vision)
  • Work/life balance – we mean it! 17 days of personal time off (PTO), 12 holidays observed annually, and 6 sick days
  • Advancement opportunities - We’ve got a track record of hiring and promoting from within, meaning you can create your own path!
  • And additional benefits
  • Salary/Wage base range for this role is $120,000 - $184,545 / year + Bonus. WelbeHealth offers competitive total rewards package that includes, 401k match, healthcare coverage and a broad range of other benefits. Actual pay will be adjusted based on experience and other qualifications.
WelbeHealth logo

WelbeHealth

3.4 Glassdoor

WelbeHealth provides full-service care to help seniors age well at home and in their community, often at no cost. Services include medical, coordination, home care, dental, transport, physical therapy, prescriptions, social activities and meals.Founded by a seasoned group of physician entrepreneurs, our leadership team hails from leading payer and provider organizations such as GoHealth Urgent Care, BAYADA Home Health, AirStrip Technologies, Evolent Health, and On Lok.With funding from leading venture investors, we're looking for team members who are inspired to help us deliver on our mission of unlocking the full potential of the most vulnerable seniors. Our colleagues are energized by working in diverse groups toward our shared purpose, are eager to drive groundbreaking innovations, and have the courage to care for our participants with empathy and love.

Founded in 2015
Menlo Park, California, USA
956 employees (22 in marketing)
55% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
50.2K
Monthly Google Ads Budget
$73.1K
Traffic Source Mix
Search
33.6%
Direct
48.8%
Referral
12%
Social
4.6%
Paid
1%

Headcount Trend

Current headcount: ~956

Marketing Team

Marketing Team Size
20 (2% of company)
Median Career Experience
23 years
Median Tenure
2.7 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$61.2M
Last Raise
$30M
Series C, 6 years ago

Funding History

  • Feb 2020
    Series C • $30M
  • Jun 2018
    Series B • $15M
  • Feb 2017
    Series A • $15M

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