Responsibilities

• Manage Yooz email marketing platforms (HubSpot or equivalent)
• Build mailing lists and exclusion lists
• Program email campaigns, landing pages, webinar workflows, and replay follow-ups
• Track and analyze performance of email campaigns
• Integrate data into the CRM (Salesforce or equivalent) and optimize usage practices
• Perform quality checks on purchased databases and analyze performance
• Manage integration and reactivation workflows for disengaged prospects
• Act as the single point of contact for lead integration with the Application Manager
• Ensure operational processes are followed and optimized for performance tracking
• Research and evaluate new tools to improve web interaction and lead conversion

Requirements

• Knowledge of various marketing tools / CRM / no-code automation
• Proficiency in Reports and Dashboards (Salesforce / HubSpot)
• Understanding of Lead Journey
• Understanding of Lead Scoring
• Ability to prioritize requests / Manage complex, multi-channel projects
• Knowledge of the marketing and data stack, with the ability to challenge the status quo, improve processes, and sell the project
• Knowledge and application of tracking principles (GA4, UTMs, etc.), as well as CRO

Benefits

• Security from day one
• Health, dental, and vision coverage starting your first full month
• Life insurance, short- and long-term disability
• Paid parental and sick leave
• Generous paid time off + 11 paid holidays
• Free monthly lunches, happy hours, and wellness classes
• One paid day a year to volunteer (“Yooz Cares Day”)
• Room to grow
• Regular offsites, learning sessions, and cross-team events
• Pet insurance