Marketing Operations Specialist - Web and Landing Pages at Devoted Health | Waltham, MA | $82K/yr – $110K/yr

Devoted Health

Marketing Operations Specialist - Web and Landing Pages

Waltham, MA (Remote)

$82K/yr – $110K/yrMid Level2+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive end-to-end landing-page operations and A/B testing at scale across 100+ markets to optimize conversions.

Own the build, QA, and tracking from ad click to CRM entry.
Must-have: 2+ years in digital marketing with landing page management and martech experience.
Standout: Experience scaling asset versioning across 100+ markets for local messaging.

Job Description

Responsibilities

Own the build, maintenance, and QA of all marketing landing pages — ensuring every page is properly connected from ad click through to CRM entry with correct tracking parameters (UTMs, pixels, conversion events) firing at every step
Design and run a structured A/B testing program, spanning headlines, layouts, CTAs, form fields, creative concepts; generate new hypotheses from performance data, competitive research, and consumer insight; put forth the key metrics that define success for each test; and run the testing implementation
Partner with copy and design colleagues to develop high-performing, compliant pages and new test creative to drive your testing program success; partner with digital growth channel managers on shaping overall funnel success
Build and maintain reporting dashboards that track key landing page metrics, present performance updates and recommendations to marketing leadership
Coordinate with engineering and data teams on CRM integrations and data flows, and with compliance to ensure all pages meet CMS regulatory requirements
Support general web operations by managing content for the company’s website, including homepage, educational, and high-intent shopping pages – and track and report on the metrics that tell us if the pages are successful
Leverage AI tools to accelerate content versioning, QA workflows, and testing velocity
Drive ongoing improvements to our versioning system that customizes marketing assets across 100+ markets to match local product details and messaging

Requirements

2+ years in digital marketing, marketing operations, or growth marketing with hands-on landing page management and working knowledge of the martech stack (tag managers, analytics platforms, conversion tracking, CRM systems, landing page builders)
Proven track record running A/B testing programs and using data to drive optimization — strong analytical skills, comfortable in Excel/Sheets and web analytics tools, able to translate numbers into business recommendations
Technical-enough to implement tracking tags, UTM parameters, troubleshoot pixel fires, configure form-to-CRM integrations, and file a precise ticket for an engineer
Attention to detail in a high-volume, multi-market environment where a misplaced parameter can throw off attribution for an entire campaign — and comfort operating in a regulated space where marketing materials require layers of compliance review
Intellectual curiosity and consumer centricity — you’re always asking “what if we tried…” and you think about the 65-year-old on the other side of the screen, not just the conversion rate

Preferred

UI/UX sensibility (you may not be a designer, but you know when a page feels right)
familiarity with SQL or Snowflake
HTML/CSS literacy
comfort with Google Analytics (GA4)
experience with CRO tools (Optimizely, VWO, Unbounce)

Benefits

Our Total Rewards package includes:
Employer sponsored health, dental and vision plan with low or no premium
Generous paid time off
$100 monthly mobile or internet stipend
Stock options for all employees
Bonus eligibility for all roles excluding Director and above; Commission eligibility for Sales roles
Parental leave program
401K program
And more....

Devoted Health

4.1 Glassdoor

At Devoted Health, we’re on a mission to dramatically improve the health and well-being of older Americans by caring for every person like family. Founded in 2017, we've grown fast and now serve members all across the United States. We've gathered smart, diverse, and big-hearted people to create a new kind of all-in-one healthcare company — one that combines compassion, health insurance, clinical care, service, and technology -- to deliver a complete and integrated healthcare solution that delivers high quality care that everyone would want for someone they love. We're only just getting started! So join us on this mission: https://devoted.com/careers/

Founded in 2017

Waltham, Massachusetts, USA

2K employees

www.devoted.com

79% recommend to a friend

91% CEO approval