Marketing Operations Specialist (TN) at Matthews™ | Nashville, TN | $60K/yr – $100K/yr

Marketing Operations Specialist (TN)

Nashville, TN (On-site)

$60K/yr – $100K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the AI powered marketing ops stack by designing, building, and integrating automated AI tools and workflows that cut manual work and speed up campaigns.

Build and scale AI tools and pipelines for content, data processing, and campaign tasks, with HubSpot integration as a core link.
Partner with specialists to identify high impact automation across email, content, reporting, and campaign management.

Job Description

Responsibilities

Design, build, and maintain AI-powered tools, automations, and workflows that support the Marketing team’s digital marketing operations
Develop and refine prompts, agents, and pipelines using large language models (LLMs) to automate content creation, data processing, and campaign tasks
Integrate AI tools with existing marketing platforms, including HubSpot, to streamline workflows and reduce manual effort
Prototype and test new AI applications, evaluating performance and iterating based on team feedback and business outcomes
Partner with digital marketing specialists to identify high-impact automation opportunities across email, content, reporting, and campaign management
Build and manage AI-assisted content generation workflows that maintain brand voice, quality standards, and client expectations
Monitor and maintain deployed AI tools, troubleshooting issues and ensuring reliability across production environments
Research and evaluate emerging AI models, platforms, and frameworks to inform the team’s technology roadmap
Document AI tools and processes to support team adoption, training, and knowledge transfer
Ensure responsible and ethical use of AI in all tools and workflows, including data privacy and quality control standards

Requirements

3+ years of experience building AI tools, automations, or applications using large language models or machine learning frameworks
Proficiency in prompt engineering, AI agent development, and LLM-based workflow design
Hands-on experience with AI platforms and APIs such as OpenAI, Anthropic, or comparable providers
Ability to work in a fast-paced, demanding environment with rapidly changing priorities while maintaining strong attention to detail
Excellent communication skills – written and verbal, with the ability to explain AI concepts clearly to non-technical stakeholders
Ability to provide excellent customer service skills to our internal clients
Experience integrating AI tools with third-party platforms via APIs or automation tools (e.g., HubSpot, Zapier, Make)

Preferred