Marketing Operations Specialist, Senior - Email Development

Oakland, CA (Hybrid)

$91K/yr – $154K/yrSenior LevelFull time

Posted 6 weeks ago

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Job Summary

Own end-to-end email journeys for members and prospects, driving activation and experience while supporting call-center and digital adoption goals.

  • Email lifecycle ownership: build and activate campaigns across programs for impact and consistency.
  • Operations and tooling: shape processes and frameworks that raise email program effectiveness.

Job Description

Responsibilities

  • The Email Development Specialist, Senior will report to the Manager, Email Development.
  • In this role, you will be responsible for implementing marketing email journeys covering a wide range of marketing programs.
  • You will influence the end-to-end operations of building and activating email campaigns for an optimal member and prospect experience while achieving call-center, digital self-service, and digital adoption goals.
  • You will contribute to the development of tools, processes, and frameworks that advance best practices and deliver successful email marketing programs.
Blue Shield of California logo

Blue Shield of California

Blue Shield of California strives to create a healthcare system worthy of its family and friends that is sustainably affordable. The health plan is a tax paying, nonprofit, independent member of the Blue Shield Association with nearly 6 million members, over 7,500 employees and more than $25 billion in annual revenue. Founded in 1939 in San Francisco and now headquartered in Oakland, Blue Shield of California and its affiliates provide health, dental, vision, Medicaid and Medicare healthcare service plans in California. The company has contributed more than $60 million to Blue Shield of California Foundation in the last three years to have an impact on California communities. For more news about Blue Shield of California, please visit news.blueshieldca.com.

Founded in 1939
Oakland, California, USA
7.9K employees (335 in marketing)

Traffic Signals

Monthly Visitors
1.9M
Monthly Google Ads Budget
$1.7M
Traffic Source Mix
Search
27.7%
Direct
64.6%
Referral
6.9%
Social
0.2%
Paid
0.5%

Headcount Trend

Current headcount: ~7.9K

Marketing Team

Marketing Team Size
267 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

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