Marketing Operations Specialist, Consultant - MBR & Playbook Analyst

Long Beach, CA (Hybrid)

$112K/yr – $189K/yrMid LevelFull time

Posted 3 months ago

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Job Summary

Lead data-driven marketing insights for quarterly business reviews and executive-level narratives.

  • Own the data and insights lead for the MBR and nine quarterly playbooks.
  • Must-have: ability to translate analyses into decision-ready narratives for executives.
  • Standout: strong cross-functional partnerships to drive action from insights.

Job Description

Responsibilities

  • Turn brand and marketing strategies into digital-first experiences delivering measurable business outcomes.
  • Serve as the day-to-day data and insights lead for the Monthly Business Review (MBR) and nine quarterly playbooks.
  • Partner with Line of Business Marketing partners (MBPs) and the Measurement & Insights team to ensure analyses are grounded in timely, accurate data and translated into clear, decision-ready narratives.
  • Coordinate data inputs, shape insight-led storylines, and deliver executive-ready measurement and insights that highlight what changed, why it matters, and what actions should follow.
Blue Shield of California logo

Blue Shield of California

Blue Shield of California strives to create a healthcare system worthy of its family and friends that is sustainably affordable. The health plan is a tax paying, nonprofit, independent member of the Blue Shield Association with nearly 6 million members, over 7,500 employees and more than $25 billion in annual revenue. Founded in 1939 in San Francisco and now headquartered in Oakland, Blue Shield of California and its affiliates provide health, dental, vision, Medicaid and Medicare healthcare service plans in California. The company has contributed more than $60 million to Blue Shield of California Foundation in the last three years to have an impact on California communities. For more news about Blue Shield of California, please visit news.blueshieldca.com.

Founded in 1939
Oakland, California, USA
7.9K employees (335 in marketing)

Traffic Signals

Monthly Visitors
1.9M
Monthly Google Ads Budget
$1.7M
Traffic Source Mix
Search
27.7%
Direct
64.6%
Referral
6.9%
Social
0.2%
Paid
0.5%

Headcount Trend

Current headcount: ~7.9K

Marketing Team

Marketing Team Size
267 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

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