Responsibilities

• Build and optimize workflows across lifecycle stages.
• Manage segmentation, automation, and campaign execution inside HubSpot.
• Maintain clean properties, consistent data structure, and scalable CRM processes.
• Help launch and track campaigns effectively.
• Design and deploy agentic workflows that automate repetitive marketing tasks — from lead enrichment to reporting — using tools like Claude Cowork.
• Identify processes across marketing ops that can be handed off to AI agents, and own the implementation end-to-end.
• Stay current on the agentic AI landscape and bring forward tools and techniques that give the team leverage.
• Own marketing dashboards and reporting across HubSpot and Google Analytics (GA4).
• Ensure accurate tracking, event setup, attribution, and UTM structure.
• Identify bottlenecks and optimization opportunities across the marketing funnel and propose data-backed solutions.

Requirements

• 2–5 years of experience in marketing operations, growth marketing, or CRM management
• Strong hands-on experience with HubSpot (workflows, lists, reporting, automation)
• Hands-on experience with Claude Cowork or comparable AI desktop/automation tools — you’ve used agentic AI in a real work context, not just experimented with it
• Experience designing or building agentic systems — multi-step AI workflows that operate autonomously to complete marketing or operational tasks
• Working knowledge of Google Analytics (GA4), attribution, and conversion tracking
• Experience with Meta and Google Ads platforms
• Analytical mindset with the ability to turn data into action
• High attention to detail and strong organizational skills
• Ability to operate independently while collaborating across teams

Preferred

• Experience working with Shopify (integrations, ecommerce tracking, reporting)
• HubSpot certifications
• Startup experience
• Vacation rental or ecommerce industry experience
• Experience with tools like Slack, Notion, and modern project management platforms
• Built or contributed to internal AI tooling or prompt libraries for marketing use cases
• Based in Los Angeles.

Benefits

• Paid time off such as PTO, sick days, and vacation days
• Health, Life, Dental, and Vision insurance
• Retirement benefits or accounts