Marketing Operations Specialist

San Antonio, TX (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive marketing operations and sales enablement to align campaigns, CRM, and enablement materials for a remote, multi‑state B2B services organization.

  • Own marketing automation workflows and lead scoring to support the sales cycle
  • Must-have: Proficiency in Salesforce and HubSpot
  • Standout: Cross-functional collaboration across marketing and sales in a multi-location environment

Job Description

Responsibilities

  • Partner with internal marketing team and sales to ensure seamless lead handoff and follow-up processes
  • Develop and manage marketing automation workflows that support the sales cycle
  • Create sales enablement content including proposals, pitch decks, presentations and competitive battle cards
  • Optimize CRM integration and lead scoring to improve reporting and sales team efficiency
  • Design and implement touchpoint alignment between marketing campaigns and sales outreach
  • Manage marketing technology stack, including Hubspot, Salesforce, and automation tools
  • Regional focus managing materials and strategies that address market-specific needs such as a competitive environment, market anomalies, hiring needs, special events, and more.
  • Ensure sales training materials and resources for new service launches and market expansion are available and part of the sales process
  • Support RFP response processes and proposal development workflows
  • Establish marketing operations processes for newly acquired companies and markets

Requirements

  • Comfort working in a fully remote, multi-state environment.
  • 2+ years of marketing operations and sales enablement experience
  • Strong background in B2B marketing operations, preferably in commercial services
  • Demonstrated proficiency in CRM systems (Salesforce) and marketing automation platforms (HubSpot)
  • Experience with lead scoring, attribution modeling, and conversion optimization
  • Understanding of complex B2B sales processes and multi-stakeholder decision-making
  • Bachelor's degree in Marketing, Business, or related field
  • Excellent project management and process development skills
  • Strong analytical skills with experience in marketing and sales metrics
  • Ability to work closely with marketing and sales teams and understand their workflow needs
4M Building Solutions logo

4M Building Solutions

WHAT WE DO: Property and Facilities Managers turn to 4M for a commercial cleaning partner that delivers a proven process, customized solutions and professional cleaning crews with low turnover and complaint-free serviceWHAT MAKES 4M UNIQUE: Over 45 years of experience with a commitment to innovation, a customer-centric approach, and boasting one of the industry's lowest team member turnover rates (65-70% lower than the industry average.)PROBLEMS 4M SOLVES FOR PROPERTY / FACILITY MANAGERS:🔄 Staffing Issues / High Turnover with Cleaning Crews🚫 Lack of Process / Frustration With “One Size Fits All” Approach❗Increasing Cleaning Complaints / Work Not Being Done / etc.WHO WE ARE: With more than 6,900 team members across 27 states servicing over 215 million square feet daily, we deliver tailored janitorial, commercial cleaning, and disinfection services.OUR CLIENTS INCLUDE:✈️ FedEx💻 IBM🎓 Webster University💳 VISAWHAT OUR CLIENTS EXPERIENCE:🔧 Proactive Quality Control + Continuous Service Improvement via “Boots on the Ground” Infrastructure & Supervision🌐 One Source for Cleaning Needs + Flexibility to Customize Solutions to Meet Your Unique Challenges / Situations📞 Peace of Mind / Continuity / Clear Communications🚫 No More Cleaning Complaints SERVICES WE PROVIDE:🧽 Janitorial & Cleaning🦠 Disinfection🏥 Specialized Healthcare Services🏗 Construction Clean-up🔧 Special Services🧴 Consumable Supplies🧺Senior Living Housekeeping and LaundryWHO WE WORK WITH: 🏢 Corporate Sectors🔩 Industrial Facilities🚚 Logistics Centers🎓 Educational Institutions🏥 Healthcare Facilities👴 Senior Living CentersOUR ASSOCIATIONS:🏢 Building Service Contractors Association International (BSCAI)🏫 Building Owners and Managers Association International (BOMA)🌐 International Facility Management Association (IFMA)🏠 Institute of Real Estate Management (IREM)🧹 The Worldwide Cleaning Industry Association (ISSA)🤝 National Service

Founded in 1978
St Louis, Missouri, USA
780 employees

Traffic Signals

Monthly Visitors
12.7K
Monthly Google Ads Budget
$13.1K
Traffic Source Mix
Search
29.4%
Direct
46.5%
Referral
6.7%
Social
15.7%
Paid
1.5%

Headcount Trend

Current headcount: ~780

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 3 years ago

Funding History

  • Jan 2023
    Private Equity

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