Responsibilities

• Own and maintain the Marketing department's master planning calendar, ensuring all initiatives are scoped, sequenced, and resourced appropriately.
• Build and manage project plans in Monday.com for all marketing workstreams — including brand campaigns, product launches, content production, retail activations, and wholesale marketing support.
• Establish and enforce project intake processes, timelines, and milestone tracking across the full marketing team.
• Proactively identify risks, dependencies, and bottlenecks; escalate and resolve issues before they impact delivery.
• Ensure all projects have clearly defined owners, timelines, and deliverables — and that those commitments are met.
• Serve as the primary operational liaison between the Marketing department and key partners, including the Senior Director of Retail Operations and Regional Presidents overseeing the wholesale business.
• Facilitate regular cross-functional alignment meetings; prepare agendas, capture decisions, and drive follow-through on all action items.
• Ensure marketing timelines and deliverables are communicated clearly and proactively to all business stakeholders.
• Partner with the Chief Brand Officer and executive leadership team (ELT) on preparation, communication, and coordination of strategic marketing initiatives.
• Translate business priorities from retail and wholesale partners into actionable marketing briefs and project plans.

Requirements

• 5+ years of experience in marketing operations, program management, or a related operational role within a fast-paced, cross-functional environment.
• Demonstrated expertise with Monday.com or similar project management platforms (Asana, Wrike, Smartsheet); ability to build and manage complex project boards.
• Exceptional organizational skills with a proven ability to manage multiple high-priority workstreams simultaneously without losing detail.
• Strong executive presence — confident and polished in presenting to and working alongside senior and executive-level leaders.
• Track record of driving accountability and execution across teams; comfortable holding others to commitments in a collaborative, professional manner.
• Outstanding written and verbal communication skills; ability to synthesize complex information into clear, audience-appropriate messaging.
• High proficiency in Microsoft Office Suite (PowerPoint, Excel, Word); experience building executive-facing presentations and reports.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Preferred

• Experience in cannabis, CPG, retail, or a regulated consumer industry.
• Familiarity with marketing technology stacks and campaign management tools.
• Experience supporting both retail and wholesale/B2B marketing functions.
• PMP, PMI-ACP, or equivalent project management certification.