Responsibilities

• System Architecture & Platform Administration
• Core Stack Owner: Serve as the day-to-day administrator for our core marketing tech stack, including Pardot (Salesforce Marketing Cloud Account Engagement), Webflow, GA4, 6sense, ZoomInfo, and DataGroomr.
• Salesforce Integration: Maintain seamless integrations between Salesforce, Pardot, and ancillary platforms. Oversee data flows and field mappings, conducting daily audits of sync error queues to resolve or escalate issues swiftly.
• MarTech Optimization & Governance: Manage software license allocations, vendor relationships, and renewals across the marketing tech portfolio. Support the evaluation and onboarding of new tools while maintaining thorough technical documentation.
• Data Governance, Funnel & Lead Lifecycle Management
• Lead Flow Execution: Build and maintain end-to-end lead lifecycle workflows—from capture, enrichment, and scoring/grading to custom routing rules and SLA monitoring.
• Data Hygiene & Privacy: Conduct regular database health audits, deduplication scans, and spam cleanups. Manage data privacy compliance operations, including GDPR/CCPA removal requests.
• Campaign Support & Attribution: Build dynamic lists and custom campaign audiences. Enforce rigorous lead tracking standards (UTM parameters, source attribution) across all channels to ensure full-funnel visibility.
• Analytics, AI & Cross-Functional Operations
• Tracking & Analytics: Configure GA4 data streams, event tracking, custom dimensions, conversion goals, and multi-touch attribution reporting.

Requirements

• 5+ years of hands-on experience in Marketing Operations, Sales Operations, or Revenue Operations in a B2B environment.
• Strong proficiency with our core technical ecosystem:
• Pardot (Salesforce Marketing Cloud Account Engagement)
• Salesforce CRM
• Google Analytics 4 (GA4) & Tag Management Systems
• 6sense (or comparable ABM/intent data platforms)
• ZoomInfo (or comparable data enrichment tools)
• Proven experience managing lead scoring, grading, routing, and data hygiene frameworks.
• Familiarity with building, documenting, and implementing modern AI-driven marketing workflows.
• Certifications (Preferred)

Preferred

• Self-Directed Problem Solver: Thrives as an individual contributor, taking full ownership of projects from concept through resolution.
• Detail-Oriented & Analytical: Relentless about data accuracy, system hygiene, and thorough documentation.
• Translational Communicator: Able to translate complex technical architectures into actionable operational steps for cross-functional partners.