Responsibilities

• Own HubSpot day-to-day as the primary admin: workflows, lifecycle stages, lead scoring, segmentation, list management, forms, and campaign operations
• Architect and maintain the HubSpot instance with a clear vision of what best-in-class looks like — including how data flows between HubSpot, Salesforce, and the broader GTM stack
• Build and maintain marketing automation and nurture sequences in close partnership with the Demand Generation and Customer Marketing teams
• Own web form creation, lead capture configuration, and seamless lead routing logic to ensure every inbound lead is handled correctly and attributed accurately
• Take ownership of database health: enrichment, deduplication, suppression, and compliance with data privacy requirements
• Assess the current HubSpot instance, identify gaps and inconsistencies, and build a structured plan to clean and maintain a well-governed database
• Establish and enforce data standards across HubSpot and Salesforce to prevent quality issues before they affect reporting or operations
• Own multi-touch attribution modeling in Salesforce, using Salesforce Campaigns to track marketing influence and campaign contribution to pipeline and closed revenue — with HubSpot feeding clean, well-tagged data in
• Manage UTM structure, tracking parameters, and campaign tagging in HubSpot to ensure consistent, clean data flows into Salesforce for accurate attribution from first touch through closed won
• Build and maintain reporting infrastructure for paid search, advertising performance, and marketing-sourced pipeline using HubSpot, Google Analytics, and connected ad platforms

Requirements

• 4+ years of marketing operations experience in a B2B SaaS or tech-enabled environment, with expert-level HubSpot platform ownership as the clear centerpiece of your background
• Expert HubSpot proficiency across workflows, sequences, lead scoring, lifecycle management, custom objects, reporting, and integrations; HubSpot Marketing Hub, Sales Hub, and/or Operations Hub certifications strongly preferred
• Solid Salesforce experience: able to build reports, maintain data, work with Salesforce Campaigns for attribution and pipeline tracking, and support basic workflow needs without a dedicated admin; Salesforce Administrator certification a plus
• Hands-on experience with marketing attribution: multi-touch modeling in Salesforce, UTM management, Google Analytics, and paid search/advertising reporting — with a clear understanding of how HubSpot data feeds SFDC attribution
• Demonstrated ability to assess and clean up a messy HubSpot instance: audit, prioritize, and execute a governance plan independently
• Strong understanding of underlying data structures and object relationships across HubSpot and Salesforce — how data should flow, where it breaks, and how to fix it
• Clear communicator with exec presence: able to manage cross-functional relationships and present data and recommendations confidently to Marketing and Sales leadership
• High ownership mentality: comfortable operating independently, defining structure where it doesn’t exist, and driving outcomes without waiting to be directed
• Best fit for someone who thrives on building scalable data and process foundations that enable faster GTM decisions
• Experience or willingness to operate with complex data integrations and governance in a growth SaaS environment

Preferred

• Experience connecting Salesforce to Google Sheets for flexible, stakeholder-friendly reporting
• Familiarity with GTM enrichment and sales tools such as Clay, Apollo.io, Nooks, or LinkedIn Sales Navigator
• Familiarity with BI tools; experience with Omni specifically is a bonus
• Prior experience in ecommerce, logistics, fulfillment, or commerce-adjacent technology