Responsibilities

• Manage and optimize marketing technology stack, including CRM, marketing automation platforms, and analytics tools.
• Evaluate and implement first-party and third-party solutions that enable segmentation, automation, personalization, and attribution
• Ensure integration across marketing and sales systems to support seamless lead and contact capture, campaign execution, and performance tracking
• Lead the B2B marketing analytics function, developing a robust reporting infrastructure to measure pipeline contribution, campaign effectiveness, and ROI
• Standardize KPIs, reporting cadences, and dashboards for marketing leaders and stakeholders across regions and business units
• Build and evolve attribution models that reflect the complexity of multi-touch B2B buying journeys
• Partner closely with Growth Marketing to align on lead management, ABM-strategies, funnel definitions, and contact governance
• Drive consistency in lead scoring, routing, lifecycle tracking, and SLA adherence
• Support campaign execution through documentation, enablement, and scalable processes.
• Generate actionable insights and reports to guide decision-making.
• Drive innovation by exploring new tools and methodologies to enhance marketing operations.