Responsibilities - Lead Lifecycle & Salesforce Handoff Accuracy: manage lifecycle stages, lead routing logic, and campaign attribution in Salesforce; build reports; monitor follow‑up compliance and handoffs. - Website Operations & Conversion Performance: own routine WordPress updates, landing pages, and form management; ensure forms, UTMs, and campaign IDs are correctly mapped into Salesforce; coordinate with the web agency on updates. - Marketing Automation & Nurture Program Effectiveness: audit existing nurture programs and campaigns; retire outdated assets; standardize templates and naming conventions; build and maintain segmentation, scoring, and nurtures directly in Pardot with Salesforce alignment. - Agency Performance & AI‑Enabled Channel Optimization: serve as the day‑to‑day contact for SEO and paid search partners; track spend and surface optimization opportunities; identify and enable AI features within Salesforce, Pardot, analytics, or ad platforms; document use cases and results. - Data Quality & Martech Reliability: audit key objects, fields, and integrations across the martech stack; document ownership and workflows; monitor recurring issues and resolve root causes in partnership with sales operations and agency partners.