Responsibilities

• Develop annual and quarterly marketing plans
• Partner with leadership on growth initiatives
• Help establish KPIs and campaign goals
• Monitor performance and adjust strategy accordingly
• Identify opportunities to improve lead generation, conversion, retention, and engagement
• Lead marketing strategy for PILMMA events, conferences, and programs
• Build promotional campaigns that drive attendance and registrations
• Collaborate with speakers, sponsors, vendors, and internal teams
• Attend key events and conferences throughout the year
• Help identify additional industry events where PILMMA should have a presence

Requirements

• 3–5+ years of marketing experience
• Exceptional written and verbal communication skills
• Experience managing multiple projects simultaneously
• Experience developing and executing marketing campaigns
• Strong understanding of customer psychology and messaging
• Ability to analyze performance metrics and make data-informed decisions
• Willingness to both lead and execute
• Bachelor's degree or equivalent professional experience
• U.S.-based

Preferred

• Experience in legal marketing
• Experience marketing conferences, events, or professional services
• Experience working with membership organizations
• Familiarity with the personal injury legal industry
• Experience managing marketing budgets

Benefits

• Health insurance eligibility after 90 days
• 401(k) eligibility after one year
• Paid travel to company events
• Significant growth opportunities as PILMMA continues to expand
• Performance review after 90 days