Responsibilities

• Own the Area marketing operations strategy, roadmap, and operating model.
• Improve the commercial marketing organization’s ability to execute, measure, learn, and optimize.
• Serve as the Area subject matter expert for modern marketing operations, automation, analytics, and digital execution.
• Identify opportunities to simplify workflows, improve speed, reduce manual effort, and increase marketing productivity.
• Introduce best practices, emerging tools, and AI-enabled capabilities that improve marketing effectiveness.
• Build scalable processes that support campaign execution, lead management, reporting, and sales follow-up.
• Own the Area-controlled elements of the marketing technology ecosystem, including campaign workflows, lead capture, routing, nurturing, segmentation, landing pages, forms, reporting inputs, and execution processes.
• Partner with Global Marketing counterparts who own or administer enterprise marketing systems and capabilities.
• Work closely with IT on system governance, integrations, access, enhancements, data quality, security, and platform performance.
• Translate Area business needs into clear system, data, and process requirements.
• Ensure digital execution supports business priorities, customer needs, sales productivity, and measurable commercial outcomes.
• Support effective use of platforms such as Salesforce, Eloqua, Demandbase, Power BI, Seismic, Adobe Analytics, Google Analytics, and other relevant tools.
• Own the Area lead management process from inquiry through qualified opportunity handoff.
• Improve lead capture, scoring, routing, nurturing, SDR qualification, sales handoff, and pipeline visibility.
• Partner with Sales and Marketing leadership to define and optimize MQL, SQL, opportunity, and attribution processes.
• Establish clear service-level expectations between Marketing, SDRs, and Sales.
• Identify bottlenecks in the funnel and recommend improvements to increase conversion, speed, and revenue impact.
• Improve visibility into marketing-sourced and marketing-influenced pipeline.
• Lead, coach, and develop two Sales Development Representatives.
• Establish SDR priorities, activity expectations, qualification standards, and performance metrics.