Marketing Operations Manager, Lead Funnel

New York City, NY (Hybrid)

$146K/yr – $166K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end marketing operations to optimize lead funnel performance across global teams, combining data-driven insights with scalable processes.

  • Funnel governance: align marketing, sales, and tech to improve lead flow and revenue impact.
  • Technical ownership: manage predictive scoring, funnel logic, routing, and cross-product data integrations.

Job Description

Responsibilities

  • Partner with global marketing, sales and technology teams on key lead funnel operations and provide critical performance insights that drive revenue growth.
  • Project manage large-scale projects, establishing project scope, goals, milestones, success metrics and stakeholder management.
  • Own technical infrastructure, including predictive scoring, funnel logic, lead routing, and data integrations across a multi-product ecosystem.
  • Report on funnel performance and recommend improvements to increase funnel conversion rates
  • Continuously monitor marketing and sales funnel systems to ensure smooth operations and resolve any issues.
  • Maintain clear documentation of lead funnel processes, ensuring alignment across teams and enabling stakeholders with the knowledge they need to succeed.

Requirements

  • 5+ years of Marketing Operations experience in a B2B SaaS organization, with expertise in both technical systems and process design.
  • Experience managing Global Inbound Funnel operations in complex, multi-product businesses.
  • Hands-on experience building or optimizing a lead funnel, with experience of Salesforce, Marketo, Databricks, Clay, Tableau, Traction Complete or equivalent technologies.
  • Proven track record of building relationships with cross-functional teams to drive consensus and implementation. You work well in a collaborative, fast and cross-functional environment.
  • Strong analytical and presentation skills to synthesize complex data into executive insights.
  • Continuously seeks to understand, improve, and innovate. Identifies problems and develops actionable solutions.
  • Works independently on a variety of large projects/processes. Comfort with ambiguity, excellent project management, and ability to build & optimize processes while maintaining operational excellence
  • Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making

Benefits

  • Mental health, wellness & fitness benefits
  • Career coaching & support
  • Inclusive family building benefits
  • Long-term savings or retirement plans
  • In-office culinary options to cater to your dietary preferences
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Asana

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Asana is the work management platform for human + AI collaboration. We help organizations bring people, processes, and AI together to plan, track, and deliver work with clarity and speed.Powered by the Work Graph®, Asana gives teams the context and control they need to stay aligned, keep work moving, and scale impact. AI handles the busywork while humans stay in the loop to guide decisions and drive the business forward.More than 170,000 organizations — including Accenture, Amazon, Anthropic, Morningstar, and Suzuki — run their most critical work on Asana.For more information, visit www.asana.com.

Founded in 2008
San Francisco, California, USA
4.2K employees (322 in marketing)
73% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
38.4M
Monthly Google Ads Budget
$1.9M
Traffic Source Mix
Search
20.1%
Direct
76.1%
Referral
3.1%
Social
0.4%
Paid
0.2%

Headcount Trend

Current headcount: ~4.2K

Marketing Team

Marketing Team Size
196 (5% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$453.2M
Last Raise
$200M
Undisclosed, 6 years ago

Funding History

  • Aug 2020
    Undisclosed
  • Jun 2020
    Debt Financing • $200M
  • Apr 2020
    Debt Financing • $40M

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