Responsibilities

• Own the operational execution framework for the NFL launch once strategy and channel plans are finalized
• Build and maintain project plans, timelines, documentation, and operational playbooks
• Coordinate cross-functional stakeholders and manage campaign handoffs across marketing teams
• Drive accountability by ensuring channel owners complete deliverables on schedule and remove blockers as they arise
• Develop and maintain promotional and guerrilla marketing execution playbooks
• Create repeatable processes for launch readiness, campaign tracking, and operational reporting
• Establish measurement frameworks to track campaign health, milestones, and business outcomes throughout the season
• Monitor campaign performance against goals and support budget allocation and reallocation discussions as priorities evolve
• Identify operational risks early and proactively implement solutions to keep the launch on track
• Document processes and train internal team members to build long-term operational capability

Requirements

• Extensive experience in Marketing Operations, Integrated Marketing, Program Management, or Campaign Operations
• Proven ability to manage large, cross-functional marketing launches with multiple stakeholders
• Strong project management and organizational skills with exceptional attention to detail
• Experience building scalable marketing processes, documentation, and operational workflows
• Comfortable establishing reporting frameworks, tracking KPIs, and supporting budget management
• Excellent communication skills with the ability to drive accountability across teams
• Ability to operate independently in a fast-paced, highly collaborative environment