Responsibilities

• Work in lockstep with the Social Media Manager and Photographer/Videographer to build out and maintain the master marketing calendar, tracking all asset deadlines for upcoming promotions.
• Facilitate the creative request process. Ensure the Photographer/Videographer and Social Media Manager receive clear campaign objectives, asset specs, and timelines before content creation begins.
• Manage all aspects of departmental scheduling, organizing team meetings, and routing creative assets through the proper internal approval channels.
• Provide operational oversight and support for Front Desk scheduling, guest communications, and promotional initiatives.
• Spearhead local PR initiatives, draft official press releases, and build relationships with local media.
• Ensure all digital marketing platforms, website pages, and touchpoints are accurate, up to date, and optimized.
• Organize logistics for resort event planning, contests, and coordinating with the creative team to ensure full media coverage.
• Manage all resort communications to department managers regarding sales campaigns, events, and social media information being shared with the public.
• Work within an established budget. Maintain an inventory of marketing collateral and serve as the primary liaison between internal teams and external print/production vendors.
• Help launch, monitor, and optimize advertising campaigns across both digital (PPC, Paid Social) and traditional platforms.

Requirements

• 3 Years of direct marketing experience is required
• A bachelor’s degree in marketing or a related field is preferred
• Exceptional organizational skills with experience managing cross-functional workflows, campaign logistics, and strict budgets.
• Ability to develop strategic marketing initiatives and identify emerging market trends.
• Strong computer and web editing skills is required. Photoshop, Illustrator and Canva preferred.
• Experience in the hospitality, ski resort, tourism, or outdoor recreation industry is highly preferred.
• Experience using AI-powered marketing tools to improve productivity, content development, and campaign planning.
• Intermediate skiing or snowboarding ability required to access mountain terrain for marketing projects, events, and media coverage.
• Excellent communication skills, ie, grammar, speaking, writing
• Video and photography skills a plus

Preferred

• Video and photography skills a plus
• Solid understanding of data privacy laws a plus