DODGE RIDGE MOUNTAIN RESORT logo

DODGE RIDGE MOUNTAIN RESORT

Brand · Leisure, Travel & Tourism

3.3

Company overview

DECADES OF SKIING + RIDINGDodge Ridge was founded on the ideals of family. Beginning with the Purdy family and continuing on today with the Helm family, core family values remain the foundation of Dodge Ridge.As the current owners, the Helm family has owned and operated Dodge Ridge for the last 37 years of the resort’s 62 year history. Over the last 37 years the Helm family has dedicated themselves to the continued growth of Dodge Ridge. The resort as it stands today is a direct result of their commitment to continual growth. They have achieved this through many large scale investments in the resort. The most notable expansions began with the installment of chairlifts 7 in 1985 and chair 8 in 1998, which subsequently tripled the skiable acreage available to Dodge Ridge skiers + riders.As a part of their commitment to continual growth, the Helm family created the 15 year Master Development Plan. Stage 1 of this plan was completed in 2007 with the $6 million base area expansion which included the addition of the 16,000 sq. ft. Family Lodge. The Family Lodge is home to the newly expanded Children’s Snowsports Center, tickets sales and guest services center, day use lockers and the North Fork Bistro. The most recent expansion is the Doppelmayar T-Bar T643 installed in the summer of 2011. T-Bar 643 gains access to the second summit, doubling the length of the shots.Future expansions to Dodge Ridge include a complete chairlift infrastructure upgrade with the addition of the second summit chairlift and a high speed detachable lift connecting the lower mountain to the summit with a vertical rise of over 1,400 ft. As a member of our family we encourage you to experience the growth and expansions for yourself.MOUNTAIN FACTSResort Opening:1950Vertical Drop:1,600 ft.Summit Elevation:8,200 ft.Base Elevation:6,600 ft.Terrain Acreage:852Beginner:20%Intermediate:40%Advanced:40%Total Runs:67
Founded in 1950
Pinecrest, California, USA
91 employees (7 in marketing)
1% recommend to a friend
0% positive business outlook

Salaries

Typical salary range

$78,000 – $87,000

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount 0% year over year

Audience

Monthly website visitors
64K
Month over month-52.1%
Quarter over quarter-27.3%
Top sourceSearch (50.4%)
Ad budget per month$0.0
Average search rank39.8
Traffic source mix
Search
50.4%
Direct
42%
Referral
5.3%
Social
1.6%
Paid referral
0.5%

LinkedIn followers

Follower count and growth

Total followers

449

12-mo growth

+10%

Monthly growth

+4.4%

News

Links