Responsibilities

• Develop and execute integrated digital journeys across priority segments in partnership with go-to-market teams (events, growth, sales)
• Scale existing campaign execution processes and define new methods and tools to remove friction
• Document operations processes and strategies, train cross-functional teams, and enable the adoption of optimized processes across the business
• Manage marketing data, including advanced segmentation, routing and reporting. Continuously test, cleanse and optimize - build reliability and confidence in our data
• Define and operate sophisticated engagement/lead lifecycle programs that serve the buyer journeys across multiple segments, including nurture and reactivation programs.
• Significant reduction of friction in our customer buying/sales processes
• Reliable ownership of campaign intake and execution process
• Clarity and understanding of operational processes that bring alignment to sales, marketing and customer success teams
• Confidence in the quality and accuracy of our data
• Provide proactive guidance and strategic input to our sales and marketing partners

Requirements

• 3-5 years of marketing operations experience
• 2 years of working experience with Marketo and Salesforce
• Strong digital acumen and demonstrated understanding of customer intent journeys
• Demonstrated approach to documentation and cross-functional adoption of operational processes
• Strong knowledge of intent scoring and lead lifecycle operations, including nurture and trigger-based programs
• Proficiency in data governance and data hygiene
• Working knowledge of Google Analytics, Google Tag Manager
• Working knowledge of Tableau or other BI tools
• Advanced user of excel or google sheets
• Self-motivated, resourceful and a bias towards action

Preferred

• Marketo Certified
• Salesforce Certified
• Outreach Certified
• JS/HTML/CSS editing