Marketing Operations Manager

South Carolina, USA (Unknown)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the end-to-end outbound enablement and technical operations that accelerate pipeline velocity, from zero-to-one infrastructure to governance, integrations, and compliance.

  • Own technical HubSpot architecture and attribution tracking
  • Lead automation and deliverability engineering across multiple platforms

Job Description

Responsibilities

  • Outbound Pipeline & SDR Enablement: Design and execute bidirectional API integrations between CRM and outbound sourcing platforms, syncing sequences, activity timelines, and owner assignments to maximize SDR team velocity.
  • Outbound Pipeline & SDR Enablement: Serve as technical architect for enterprise HubSpot deployments, mapping custom object data architecture and advanced lead-routing logic to accelerate sales velocity.
  • Outbound Pipeline & SDR Enablement: Stand up cold outbound infrastructure from zero: purchasing lookalike domains, configuring inbox rotation and domain warming, and setting up core DNS records.
  • Automation & Workflow Engineering: Build automated lead enrichment and routing loops using Zapier and AI prompts to deanonymize target accounts and trigger real-time Slack and CRM alerts for high-intent B2B pipelines.
  • Automation & Workflow Engineering: Re-engineer HubSpot workflows, webhooks, and automated API response systems to connect external data platforms and reduce customer acquisition friction.
  • Automation & Workflow Engineering: Build sophisticated automation workflows across HubSpot, Zapier, Make, and Salesloft to move data from cold contact records to sales-ready pipeline deals without losing attribution tracking.
  • Automation & Workflow Engineering: Configure behavioral field triggers to automatically pause cold sequences when a lead books a meeting.
  • CRM Administration & Data Governance: Govern the enterprise HubSpot CRM infrastructure: custom fields, validation rules, data deduplication workflows, and multi-stage deal tracking pipelines.
  • CRM Administration & Data Governance: Build custom data mapping configurations to sync user accounts, behavior triggers, and lifecycle stages, enabling automated cross-channel notification sequences.
  • CRM Administration & Data Governance: Institute automated lead scoring models and suppression rules to handle invalid emails and opt-outs, protecting sending IP reputation across all channels.

Requirements

  • 5+ years of experience in revenue operations, GTM systems architecture, or a closely related technical discipline.
  • Deep expertise in HubSpot CRM administration and outbound sales engagement platforms (Apollo)
  • Proven track record building zero-to-one outbound infrastructure that drives measurable pipeline velocity; comfort operating without a playbook.
  • Hands-on experience with Clay, Zapier, Make, and modern AI enrichment tooling
  • Strong command of email deliverability best practices and technical DNS configuration (SPF, DKIM, DMARC)
  • Demonstrated ability to integrate CRM systems with Apollo, outbound platforms, and enrichment data sources
  • Ability to translate complex technical systems into clear documentation for non-technical stakeholders
  • Experience configuring SPF, DKIM, DMARC, inbox rotation, and sending infrastructure.
  • Familiarity with GDPR, CAN-SPAM, and outbound compliance standards.
  • Experience with tools such as Zapier, Make, Workato, Clay, Outreach, Salesloft, Smartlead, Instantly, or similar platforms.