Responsibilities

• Team Leadership: Manage, mentor, and inspire a multidisciplinary marketing team, ensuring alignment and collaboration to execute strategic goals with tactical focus.
• Strategic Planning: Develop and implement forward-thinking marketing strategies targeting ICPs and IPPs, reinforcing our brand position with a focus on US, Canada, and EMEA markets.
• Regional Adaptation: Tailor strategies to address dynamics in each region (US, Canada, and EMEA) while maintaining global brand consistency.
• MDF Management: Oversee the claiming and processing of Market Development Funds, ensuring compliance, timely submissions, and effective utilization to support marketing initiatives.
• Audience-Centric Marketing: Design and execute directive marketing initiatives with a sharp focus on key audience segments, ensuring relevance and engagement across regions.
• Campaign Management: Oversee end-to-end campaign execution, including leveraging analytics to drive performance optimization and measurable outcomes in regional markets.
• Performance Tracking: Analyze complex data sets to evaluate marketing strategies, identify opportunities for improvement, and maximize ROI while providing clear, actionable reporting.
• Stakeholder Collaboration: Build strong relationships with internal and external stakeholders across all regions, communicating strategies and insights with clarity and influence.
• Other duties as assigned by Management

Requirements

• Bachelor's degree in Marketing, Business, Analytics, or a related field; MBA is a plus.
• 7+ years of marketing experience, with at least 3 years in a strategic leadership role.
• Proven ability to manage teams, deliver measurable results, and align marketing initiatives with organizational goals.
• Deep understanding of analytics, with a strong ability to interpret data and provide actionable insights that drive decision-making. · Expertise in ICP/IPP targeting and directive marketing strategies.
• Exceptional written and verbal communication skills, with experience presenting complex strategies and findings to diverse audiences.
• Strong understanding of global marketing trends, with demonstrated success across the US, Canada, and EMEA markets.
• Analytical mindset with expertise in performance metrics and marketing technologies.
• Ability to manage multiple projects and regional campaigns simultaneously with precision.

Benefits

• Annual market comp evaluation
• 85% employer paid medical plans (HDHP and PPO options)
• Dental/Vision
• PTO accrual starts day one
• 100% 401k match on first 4%
• Paid Parental Leave
• 100% Employer paid life insurance, LTD, EAP, telehealth, Gym Pass