Responsibilities

• Support the evolution of Coast's attribution and measurement framework by improving data quality, reporting, and operational processes that connect marketing activity to pipeline, revenue (EPV), and customer acquisition (CAC) outcomes.
• Establish Marketing's performance operating system, including executive reporting, monthly business reviews, quarterly retrospectives, and cross-functional readouts that provide a clear view of marketing's contribution to pipeline, revenue, and growth.
• Own the integrity of marketing data across Salesforce, Braze, enrichment, and analytics tools, in partnership with RevOps and Data Engineering — including lead routing, lifecycle management, and campaign tracking, with consistent metric definitions across the org.
• Run the operational backbone of our events motion: every lead captured, enriched, routed, and followed up on.
• Deploy AI agents and automation that replace the manual workflows marketers run today — reporting, segmentation, enrichment, analysis — and lead the technical evaluation and implementation of new marketing tools.

Requirements

• 4–8 years in Marketing Operations, Revenue Operations, Growth Operations, or Performance Marketing — in a role where you owned measurement, not just execution.
• Deep experience with attribution, funnel analytics, and performance reporting, including dashboards and executive reporting that drove real business decisions.
• A track record of leading complex, technical, cross-functional initiatives from concept through execution, and of navigating ambiguity to drive outcomes.
• Strong analytical thinking paired with operational execution — you can both find the insight and ship the system behind it.
• An AI-first operator who actively uses AI to generate insights, automate workflows, and challenge manual ways of working.
• Salesforce expertise is required. You should also be comfortable across the rest of our modern GTM stack: Sigma, Braze, Google Analytics, ChiliPiper, Clay, ZoomInfo, Outreach, Smartlead, Unify, Grain, Notion, WordPress, Riverside, and PartnerStack.
• New York City based; able to be in-office 3–4 days per week