Responsibilities

• Own and evolve marketing operations governance, including campaign structure, lifecycle stages, data standards, and process compliance across all brands.
• Establish scalable frameworks for campaign execution, lead management, and reporting consistency.
• Act as the central authority for marketing operations best practices, ensuring alignment across marketing, sales, and product teams.
• Serve as the primary platform owner for HubSpot, including hands-on configuration and execution of workflows, automation, and backend processes.
• Build, manage, and optimize lead nurturing workflows, scoring models, segmentation, and lifecycle automation.
• Ensure seamless integration and data flow between HubSpot and Salesforce, including lead routing, attribution, and pipeline visibility.
• Troubleshoot and continuously improve system performance, automation logic, and data synchronization.
• Knowledge of attribution modeling.
• Administer and optimize the marketing technology stack, with HubSpot as the core execution platform.
• Evaluate and implement tools, integrations, and AI-driven solutions to enhance efficiency and scalability.

Requirements

• Bachelor’s degree in Marketing, Business, Information Systems, or related field.
• 7+ years of experience in marketing operations, marketing automation, or similar roles.
• Deep, hands-on experience with HubSpot (required), including workflows, automation, and system configuration.
• Experience managing HubSpot–Salesforce integrations and understanding of CRM data structures and lead management processes.
• Solid working knowledge of WordPress, with the ability to support (but not lead) web initiatives.
• Knowledge of marketing compliance regulations (e.g., GDPR, CAN-SPAM).
• Strong understanding of marketing data, attribution, lead scoring, and funnel optimization.
• Demonstrated ability to build and enforce scalable processes and governance frameworks.
• Excellent analytical, project management, and cross-functional communication skills.

Preferred

• Experience in B2B marketing, especially within technology, manufacturing, or supply chain industries.
• Familiarity with AI-driven marketing tools and automation.
• Experience with advanced reporting tools, BI platforms, or SQL.

Benefits

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Short-Term/Long-Term Disability Insurance
• Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
• Paid Time Off (including sick, holiday, vacation, etc.)
• Tuition Reimbursement
• Growth Opportunities
• Discounted RTD Passes, with convenient office location off RTD Light Rail (Dry Creek Exit)
• On-site Café with Catering Option for Busy Lifestyles
• 24/7/365 On-site Gym and Lockers, Free for Use to All Employees!