Responsibilities

• Marketing Automation & CRM: Manage and optimize HubSpot to identify, score, track, and attribute leads as they progress through our marketing funnel. Ensure accurate data capture and reporting across campaigns.
• Marketing Resource Allocation: Analyze success of various marketing channels to determine Marketing ROI and inform future resource allocation decisions.
• Tech Stack Optimization: Oversee the management of our marketing tech stack (Hubspot, UserGems, ZoomInfo, LinkedIn Sales Navigator, etc.) ensuring they are effectively integrated and utilized to support SDRs and marketing efforts.
• Campaign Execution: Collaborate with Marketing, paid media partners, and analytics to manage end-to-end campaigns, ensuring timely execution and alignment with marketing objectives.
• Commercial Operations Support: Work closely with Revenue Operationss and marketing to streamline lead handoff processes, improve visibility into lead progression, and support sales teams with actionable insights and reports.
• Process Optimization: Support the RevOps and Growth Manager in documenting, analyzing, and optimizing the marketing and sales funnels. Implement best practices to enhance efficiency and data accuracy.
• Reporting & Analytics: Generate performance reports to measure the effectiveness of campaigns and channels. Provide actionable insights to both marketing and sales teams to refine strategies.
• Project Management: Organize status meetings, manage project timelines, and facilitate cross-functional collaboration to ensure seamless execution of campaigns. Maintain detailed meeting notes and action items.

Requirements

• 5+ years in marketing operations or digital marketing roles with a strong focus on execution and campaign management. Proven track record of managing reporting for multi-channel campaigns and sales outbound efforts reporting that drive measurable results.
• Hands-on experience with marketing automation platforms like HubSpot and tools like UserGems, ZoomInfo, and LinkedIn Sales Navigator. Familiarity with analytics tools such as Google Analytics and Looker.
• Analytical Mindset: Ability to interpret data, generate actionable insights, and optimize campaigns based on performance metrics.
• Execution Focus: Demonstrates a “get-it-done” attitude with a focus on tactical execution always keeping in mind the high-level strategy. Ability to implement best practices effectively without owning or building roadmaps.
• Project Management: Strong organizational skills with experience leading cross-functional projects. Familiarity with project management tools like Asana, Trello, or Monday.com .
• Communication Skills: Effective communicator with the ability to simplify complex data for marketing and sales teams and maintain alignment across departments.
• You must have an eligible work permit in the USA to be considered for this position.

Benefits

• Ground floor opportunity : Join a high-growth startup, backed by world-class investors across Enterprise SaaS and Medical Devices (Benchmark, Redpoint Ventures, and Ajax Health).
• Learning Budget: Reimbursements for relevant learning and up-skilling opportunities.
• Remote work : AcuityMD is committed to supporting full-remote flexibility for employees in the US. We provide a work-from-home stipend for all employees.
• Flexible PTO : Generous time off and flexible hours give you the freedom to do your best work.
• Paid Health, Dental, and Vision Plans: We offer 100% paid health, dental, and vision plans for all employees and 75% paid for our employees' dependents.
• Home Office Stipend: $1,000 to invest in remote office equipment and WiFi reimbursement.
• Optional Team Retreats: We meet in-person multiple times per year for co-working and social gatherings.
• Parental Leave: 8-16 weeks of fully-paid, flexible parental leave.