Marketing Operations Manager - ABM Orchestration

Alpharetta, GA (Unknown)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Own and govern multi-tactic ABM programs across 1:Many, 1:Few, and 1:1 motions, architecting segmentation, campaign orchestration, and data governance while collaborating across Sales, Marketing, MoPs, Digital, and RevOps to drive adoption and alignment.

  • Cross-functional program leadership and data-driven governance
  • Architecting segment models, campaign sequencing, and platform integration

Job Description

Requirements

  • 5+ years of professional experience in ABM, Revenue Operations, Marketing Operations, or a closely related field
  • Deep hands-on expertise with 6sense, including segment building, campaign orchestration, intent data modeling, buying stage configuration, and platform administration
  • Proven ability to architect multi-tactic, full-funnel ABM programs across 1:Many, 1:Few, and 1:1 motions, with strong command of how to sequence tactics by account tier and journey stage
  • Strong working knowledge of the broader revenue tech stack: Salesforce (CRM), Marketo or equivalent MAP, sales engagement platforms (Outreach, Salesloft, Groove), data enrichment tools (ZoomInfo, Clay, RingLead), and digital channels (LinkedIn Ads, display)
  • Experience designing and governing account segmentation models, including ICP definition, tiering logic, firmographic/technographic/intent criteria, and data hygiene standards
  • Demonstrated experience working cross-functionally at a senior level, influencing and enabling Sales, Marketing, MoPs, Digital, and RevOps teams without owning their strategy; able to drive adoption and alignment through expertise and credibility rather than authority
  • Strong command of marketing automation and integration architecture, understanding how signals flow between platforms and how to configure trigger logic that connects intent data to action
  • Familiarity with AI applications in ABM and demand gen, including predictive scoring, dynamic audience segmentation, personalization at scale, and workflow automation
  • Deep understanding of orchestration governance, including how to design and enforce trigger logic, journey stage progression rules, segmentation guardrails, naming conventions, and campaign hygiene standards that maintain system integrity across regions and program tiers
  • Excellent analytical and problem-solving skills with a data-driven, systems-thinking mindset; comfortable moving between strategic architecture and technical configuration

Preferred

  • Familiarity with Optimizely, CDP platforms, and how they connect into the broader ABM and demand gen ecosystem is a plus
  • Familiarity with pipeline attribution and ABM reporting frameworks, understanding how tactic-level activity connects to account progression and revenue outcomes is a plus

Benefits

  • Aptean offers competitive pay and robust benefit plans along with the opportunity to grow your career in a fast-paced, flexible and casual environment, an outstanding opportunity for career development and growth.
Aptean logo

Aptean

3.5 Glassdoor

Aptean is a global provider of industry-specific software that helps organizations in manufacturing, distribution, food and beverage, transportation, and other complex industries run and grow their businesses more effectively.Aptean’s solutions and services help businesses of all sizes to be Ready for What’s Next, Now®. Headquartered in Alpharetta, Georgia, Aptean has offices in North America, Europe, and Asia-Pacific. To learn more about Aptean and the markets we serve, visit www.aptean.com.

Founded in 2012
Alpharetta, Georgia, USA
3K employees (138 in marketing)
66% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
156.3K
Monthly Google Ads Budget
$177.3K
Traffic Source Mix
Search
33.4%
Direct
53.1%
Referral
8.3%
Social
3.5%
Paid
1.6%

Headcount Trend

Current headcount: ~3K

Marketing Team

Marketing Team Size
93 (3% of company)
Median Career Experience
11.5 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$2.2B
Last Raise
$2.1B
Private Equity, 2 years ago

Funding History

  • Jul 2024
    Private Equity
  • Jan 2024
    Debt Financing • $2.1B
  • Oct 2022
    Secondary Market

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