The Latchlink

Marketing Operations Coordinator

Sarasota, FL (Remote)

$18/hr – $20/hrMid LevelPart time

Posted 2 months ago

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Job Summary

Drive the brand’s social presence and content engine by managing community, producing SEO-aligned blogs and visuals, and ensuring consistent brand voice across channels.

  • Social/Content Ownership: Manage comments across Instagram, TikTok, and YouTube, draft replies with the brand voice, and escalate sensitive issues to leadership.
  • Content & Design: Publish SEO-friendly blog posts in WordPress with AI-assisted writing and maintain visual identity through Canva graphics and a refreshed asset library.
  • Channel Integration: Coordinate email, social, and blog calendars so messaging, campaigns, and assets stay in sync and accelerate growth.

Job Description

  • Social Media Community Management: Monitor and respond to comments on Instagram, TikTok, and YouTube within one hour during business hours.
  • Social Media Community Management: Use the response guidebook and internal AI assistant to draft replies and double-check tone before posting.
  • Social Media Community Management: Escalate sensitive comments (clinical questions, complaints, anything outside the playbook) to the Director of Marketing or CEO.
  • Social Media Community Management: Internalize the Brand Voice Guide quickly so most replies can be sent without escalation.
  • Content & Blog Production: Publish two SEO and GEO-optimized blog posts per week to WordPress, heavily assisted by AI.
  • Content & Blog Production: Use approved internal prompt libraries and brand resources to keep voice and accuracy consistent.
  • Content & Blog Production: Format posts cleanly inside WordPress: headings, images, alt text, internal links, meta description.
  • Content & Blog Production: Flag topic gaps and content ideas to the Director of Marketing.
  • Graphic Design: Build static graphics in Canva for organic social, paid ads, blog headers, Pinterest pins, and marketing campaigns based on creative briefs from the Director of Marketing.
  • Graphic Design: Design Pinterest pins that drive traffic back to LatchLink blog posts. Maintain a consistent visual identity across the Pinterest feed.
  • Graphic Design: Maintain and organize the brand asset library so anyone on the team can find what they need.
  • Graphic Design: Iterate quickly. Most projects are turn-around in 24 to 48 hours.
  • Email Marketing: Build and ship one customer-facing marketing email per week (newsletter, content roundup, campaign push, or promo) using approved templates and the brand voice.
  • Email Marketing: Draft subject lines and preview text optimized for open rate.
  • Email Marketing: Coordinate timing with blog and social content so the weekly email reinforces what's happening across channels.
  • Email Marketing: Track basic email performance (open rate, click rate, unsubscribes) and surface insights to the Director of Marketing.
  • Instagram Stories: Post daily Instagram stories using static graphics or video assets dropped into a shared Google Drive folder by the CEO.
  • Instagram Stories: Add captions, stickers, polls, and calls to action that match the brand voice and current campaign focus.
  • Misc Work: Cut short-form video (Reels, TikToks) from podcast episodes and other long-form assets when bandwidth allows.