Marketing Operations & Automation Specialist at CDS Global | South San Francisco, CA

CDS Global

Marketing Operations & Automation Specialist

South San Francisco, CA (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Own marketing operations and data workflows, including automation across platforms and AI-enabled improvements, to scale digital campaigns and reporting.

Primary ownership: run and optimize marketing operations and workflows across platforms.
Must-have: 3–5 years in digital marketing operations with hands-on experience on automation tools.
Standout: Experience implementing scalable, repeatable processes and AI-driven capabilities.

Job Description

Responsibilities

Own the day-to-day execution and optimization of marketing operations, including the setup, execution, and continuous improvement of automated marketing workflows across marketing platforms (e.g., Eloqua, HubSpot, ZoomInfo, CRM integrations).
Manage data operations activities, including uploading, processing, and routing lists using tools such as ZoomInfo Ringlead or similar platforms to support marketing and sales initiatives, with accountability for data accuracy, consistency, and quality.
Proactively experiment with and apply AI-powered marketing tools to improve efficiency, quality, and scalability, including workflow automation, content generation, and AI-assisted video creation for digital campaigns.
Create and maintain dashboards and performance reports that integrate data from multiple marketing and analytics platforms, ensuring insights are actionable and aligned to campaign and business objectives.
Partner with marketing leadership to evaluate, implement, and optimize marketing technology tools and processes to support ongoing improvements in efficiency and scalability.
Build, maintain, and update landing pages for digital marketing campaigns using no-code or low-code platforms (e.g., Ion or similar tools), following established standards and best practices.
Support the execution of email marketing campaigns, including build, testing, deployment, troubleshooting, and quality assurance.
Assist with the setup, execution, and monitoring of digital advertising campaigns, including coordination of assets, tracking, and performance measurement.
Own and maintain documentation, best practices, and process guidelines related to marketing platforms, workflows, and campaign execution.
While the role is hands-on, the focus is on building scalable, repeatable processes rather than one-off campaign execution.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
3–5 years of experience in digital marketing, marketing operations, or a similar hands-on marketing role requiring both execution and operational problem-solving.
Experience working with marketing automation platforms such as Eloqua, HubSpot, Marketo, Pardot, or similar tools.
Working knowledge of marketing analytics, data integration, and performance reporting.
Hands-on experience experimenting with AI tools used in marketing, or a demonstrated ability to quickly learn and apply emerging AI and automation technologies.
Working knowledge of the integration between marketing automation platforms, CRM systems, websites, and analytics tools.
Experience configuring, managing, and optimizing marketing automation workflows, including campaign setup, segmentation, and process improvement.
Familiarity with AI-driven marketing tools (e.g., workflow automation, content generation, video creation) and an interest in testing and evaluating new AI capabilities.
Experience with data analysis, dashboard creation, and performance reporting using marketing and analytics platforms.
Experience supporting digital marketing campaigns, including email, advertising, and landing page execution.

Benefits

competitive salaries and extensive benefits – including medical, dental, vision, long term disability, life insurance, and matching 401k.
This role is also eligible for a competitive beneﬁts package that includes medical, dental, vision, life, and disability insurance; 401(k) retirement plan; ﬂexible spending savings account; paid holidays; paid time off; employee assistance program; and other company beneﬁts.

CDS Global

3.7 Glassdoor

As one of the nation’s largest global, diversified information, services and media companies, Hearst has been leading with purpose and integrity and innovating for more than a century. With a mission to inform audiences and improve lives, the company’s portfolio includes global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; Hearst Transportation, which includes CAMP Systems International, a major provider of software-as-a-service solutions for managing the maintenance of jets and helicopters; 35 television stations; 24 daily and 52 weekly newspapers; more than 200 magazine editions around the world and ownership in cable television networks A&E, HISTORY, Lifetime and ESPN. Leading with purpose, Hearst is always moving forward. With a commitment to the highest quality in our products and services, we’re investing in healthcare solutions to help improve patient outcomes and technology that curbs emissions. Our brands are providing vital analysis, data and software to the global financial services industry; delivering important service and investigative journalism; and inspiring audiences with sports and entertainment programming. And we are dedicated to serving the communities it operates in, both civically and philanthropically.

Founded in 1981

New York, New York, USA

6.4K employees (1,993 in marketing)

eevd.fa.us6.oraclecloud.com:443/hcmUI/CandidateExperience

65% recommend to a friend

78% CEO approval