Responsibilities

• Manage day-to-day marketing automation operations: campaigns, forms, landing pages, and lead routing.
• Maintain and evolve the marketing technology stack, ensuring clean integrations between CRM, automation tools, and analytics.
• Partner with demand gen, content, and product marketing teams to launch and optimize campaigns that move prospects through the funnel.
• Design and maintain lead scoring and journey frameworks to deliver high-quality, contextual leads to Sales.
• Build dashboards and reports to measure marketing performance, attribution, and ROI.
• Explore and implement AI tools to accelerate campaign creation, personalization, and data management.
• Serve as an internal expert on AI-enhanced workflows and champion efficiency improvements.

Requirements

• 4+ years in marketing operations, growth marketing, or demand generation roles within a B2B SaaS company.
• Proficiency with marketing automation platforms (HubSpot, Marketo, or equivalent).
• Experience integrating with CRM systems (Salesforce preferred).
• Strong analytical and technical abilities, including building workflows, managing data, and troubleshooting integrations.
• Familiarity with UTM tracking, attribution, and funnel reporting.
• Working knowledge of HTML/CSS and basic API/webhook logic.
• Hands-on experience with or strong interest in AI tools for campaign support.
• Excellent communication and collaboration skills across technical and creative functions.

Preferred

• A curious, experimental mindset and comfort testing and iterating on new tools and approaches.
• A builder mentality: pride in clean data, thoughtful systems, and well-documented processes.
• Experience working cross-functionally with content, sales, and product teams.