Responsibilities

• Act as a trusted advisor to the Marketing Leadership team by proactively providing accurate analysis with insights, communicate effectively, challenging leaders to think differently and becoming their go to resource
• Develop and maintain KPI packages to measure marketing and lead performance. This will include, but is not limited to, evaluation of marketing campaign effectiveness, performance against targets set and return on investment. Develop thinking about what is missing from current packages to tell a complete story
• Communicate actionable takeaways and insights from regular reporting and newly developed KPI packages, identifying the next question that will be asked and digging deeper to find root cause
• Drive process improvement to help manage the data output from the marketing automation tool and in CRM to improve the data integrity and reporting accuracy
• Partner with key cross-functional groups within Marketing, Sales Operations, Product Marketing, and Product to plan, problem solve, and create efficiencies that will optimize lead conversion, revenue and achieve mutual objectives
• Maintain a strong customer-service orientation and commitment to ensuring timely, quality solutions to customer issues
• Utilize AI-driven technologies and methodologies to enhance analytics, reporting, and business insights, enabling more accurate forecasting, proactive decision-making, process automation, and actionable data-driven recommendations across the organization.
• Complete ad hoc analysis for marketing leadership and executives as needed. Ability to handle multiple projects and self-identifying next areas to analyze

Requirements

• Advanced level proficiency with Excel
• High level of attention to detail and data accuracy focus
• Excellent cross-functional collaboration and team-building skills
• Excellent verbal and written communication skills
• Proficiency with Salesforce, Marketo, and Tableau
• Ability to synthesize large quantities of disparate data and generate compelling and actionable recommendations to C-Suite executives
• BS/BA in Business Administration (Finance/Accounting/Economics) or other relevant degree
• 4+ years relevant experience in Marketing Operations, Sales Operations, or Consulting, preferably in a SaaS environment