Marketing Officer

Red Bank, NJ (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the end‑to‑end marketing execution and cross‑functional coordination to drive bank growth, ensuring compliant, on‑brand campaigns, vendor orchestration, and customer communications that support strategic goals.

  • Lead campaigns and material development across advertising, direct mail, and PR to meet growth objectives.
  • Coordinate internal teams and outside agencies to deliver programs on time and within budget.
  • Monitor brand, regulatory, and communications standards while producing customer notices and publicity for growth initiatives.

Job Description

Responsibilities

  • Coordinate marketing initiatives that support the strategic goals of the Bank. This may include, but is not limited to: the execution of advertising campaigns, direct mail programs and public relations efforts.
  • Monitors projects to be completed within budget, according to brand and company standards, and within legal/regulatory compliance.
  • Assesses marketing communication needs and pursues appropriate course of action to accomplish goals.
  • Manages vendors and coordinates with internal support departments to execute programs on time and within budget.
  • Recommend and implement marketing campaigns that support the Bank's business plan.
  • Coordinates development and production of advertising materials (or other marketing materials) and sales literature directly or through advertising agencies and outside vendors.
  • Prepares and distributes customer communications regarding new, or modifications to, Bank products and services.
  • Prepares and distributes publicity messages to raise awareness of the Bank, the Foundation, and the growth goals of the business lines.

Requirements

  • Bachelors degree in Marketing, Business or related field.
  • Minimum 3 years of marketing related experience.
  • Knowledge of financial services products and brand management.
  • Excellent organizational skills, attention to detail and ability to work independently while handling multiple assignments.
  • Exceptional written and verbal communications and interpersonal skills
  • Proficient in MS Office Suite, MCIF, and database management, with experience leveraging web-based and digital marketing tools (e.g., HubSpot, social media platforms, Google Analytics) to execute, measure, and optimize campaigns.

    Benefits

    • Great benefits include: on-site fitness facility at Red Bank and Toms River headquarter offices, employee perks & discount programs, tuition assistance, incentive compensation program, professional development opportunities, and more!

    Braemar Hotels & Resorts

    If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities. Well, you’ve come to the right place. Insurance CustomerIn its 40 years, Plymouth Rock Assurance has grown to be one of the leading auto and home insurers in the Northeast. With unique features like Crashbusters® mobile claims vans, Door to Door Valet Claim Service®, the Get Home Safe® taxi and rideshare benefit, Road Rewards® and our Home Insurance Quick Quote, we’re committed to delivering our customers “More Than Just Insurance.” To get a free quote, visit plymouthrock.com or talk to a Plymouth Rock agent.Job SeekerWe take pride in both the strength and commitment of our Plymouth Rock Assurance team. We actively seek individuals who exhibit friendliness, integrity, loyalty, hard work and the pursuit of excellence. If you’re currently looking for a new employment opportunity, we hope you’ll consider Plymouth Rock. For a full list of job openings, please visit www.plymouthrock.com/about/careers.

    Founded in 2001
    Boston, Massachusetts, USA
    2.2K employees (101 in marketing)

    Traffic Signals

    Monthly Visitors
    535.8K
    Monthly Google Ads Budget
    $528.9K
    Traffic Source Mix
    Search
    28.9%
    Direct
    65.6%
    Referral
    4.4%
    Social
    0.3%
    Paid
    0.7%

    Headcount Trend

    Current headcount: ~2.2K

    Marketing Team

    Marketing Team Size
    83 (4% of company)
    Median Career Experience
    12.5 years
    Median Tenure
    5.3 years
    Marketing Roles Posted (Last 30 Days)
    40