Responsibilities

• Conduct market assessments and market research to identify opportunities.
• Develop product positioning, messaging, and value propositions aligned with customer needs and evolving market trends.
• Lead development of service offerings and program launches to strengthen brand positioning.
• Collaborate with Global Product Management on launch readiness for new products and services.
• Partner with Corporate Communications to create impactful omnichannel marketing assets (brochures, case studies, product demos, videos).
• Ensure messaging consistency and integration of the PI portfolio into promotional programs, sales tools, and customer communications.
• Develop storytelling across the portfolio to reflect customer feedback, competitive insights, and brand strategy.
• Provides direction on the design and implementation of promotion, sales force collateral, and customer communication materials to ensure consistency with customer’s needs.
• Provide field training and insights to accelerate adoption and ensure alignment with customer needs.
• Identify adoption barriers and contribute to strategies to overcome them.

Requirements

• Bachelor’s degree in Life Sciences, Marketing, or Business; advanced degree (MBA, MS) preferred.
• Minimum 5 years’ experience in global marketing and/or sales, preferably in MedTech, Biotech, Pharma, or other regulated Life Sciences industries.
• Experience in Plasma field strongly preferred
• Scientific or Technical background in Plasma applications, therapies, and markets strongly preferred.
• Advanced sales and marketing techniques with strong knowledge of market execution.
• Demonstrated ability to consistently support sales goals and profitability.
• Experience in product positioning and competitive knowledge of global markets.
• Knowledge of global marketing strategies and market requirements, with working knowledge of global sales strategies.
• Ability to assess and integrate customer needs and market trends the context of product systems and business capabilities and translate this into effective programs.
• Proven ability to work effectively with multiple levels of customer organizations as well as internal cross-functional and regional teams.

Preferred

• MBA or MS preferred
• Experience in Plasma field strongly preferred
• Scientific or Technical background in Plasma applications, therapies, and markets strongly preferred

Benefits

• competitive total reward offerings that consist of compensation, benefits, recognition, along with a wealth of other well-being, work-life and recognition programs which support in unlocking the potential for you and your family.
• Included in our expansive list of benefits offerings are multiple group medical, dental and vision plans, a robust wellness program, life insurance and disability coverages, also a variety of voluntary programs such as group accident, hospital indemnity, critical illness, pet insurance and much more.
• To help you save for retirement, we offer a 401(k) plan with a matching contribution and for work-life balance we have vacation and sick time programs for associates.