Responsibilities

• The Multimedia Specialist will be responsible for creating, designing, and producing various multimedia content to support internal and external marketing efforts.
• Developing and executing marketing strategies, managing social media accounts, creating multimedia content, and analyzing campaign performance to drive brand awareness and engagement as well as contributes to the marketing team's strategy to increase lead generation.
• In A Typical Work Week as a Marketing Media Specialist, You Will...
• Works with the marketing team to conceptualize marketing materials for all disciplines within HE
• Assist in creating engaging content for various social media platforms
• Design graphics, write captions, and produce short videos tailored to each platform
• Creates sales support materials, catalogs, ads and other marketing materials, as needed in either print and/or digital format
• Works with marketing team and event manager to prepare and oversee tradeshow materials, including signage
• Stay updated with the latest industry news and competitor activities

Requirements

• Someone who has an intermediate understanding of design and print collateral
• Someone who is proficient in using various technologies (computers, tablets, cell phones, social media apps) with the ability to learn new software quickly
• Familiarity with both PC and Macintosh environments as well as knowledge with Canva, and Adobe Creative Suite
• Assists with budget preparation and adheres to annual budget
• Strong communication skills, both written and verbal
• Positive and have a "can do" attitude towards their work
• Available to work out of our Dubuque, Iowa home office - this is not a remote position

Benefits

• Affordable medical, dental, and vision insurance with company paid life insurance, short-term and long-term disability
• Generous company match on 401(k) plan, as well as profit sharing
• 15 days PTO at hire, plus paid holidays
• Scholarship and tuition reimbursement