Marketing Manager, Yacht Division at Onewater Marine Inc | Buford, GA

Marketing Manager, Yacht Division

Buford, GA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

Job Summary

Drive yacht dealership marketing as the strategic partner between GMs and internal teams, delivering integrated campaigns that align with luxury sales goals and brand standards.

Own integrated programs across digital, print, events, and partnerships to meet KPIs.
Must-have: 5–7 years of marketing experience with integrated programs in luxury/marine sectors.
Standout: ROI-focused budget management and executive-level reporting.

Job Description

Responsibilities

Serve as the primary marketing partner between dealership GMs, internal teams, and industry partners; acting as a strategic advisor and advocate for business growth.
Develop and execute integrated marketing strategies aligned to sales goals, brand standards, and company leadership.
Lead the planning and execution of multi-channel campaigns across digital, social, print, broadcast, events, and direct marketing.
Translate dealership objectives into clear marketing briefs and oversee execution in collaboration with creative, media, and project teams.
Own dealer relationships and ensure alignment, accountability, and delivery against scope, timelines, and KPIs.
Manage marketing budgets, manufacturer relationships, and performance reporting with a strong focus on ROI.
Deliver clear, actionable campaign insights using data from multiple platforms to inform strategy and optimization.
Conduct competitive and market analysis to identify opportunities, risks, and emerging trends within the luxury marine space.
Lead the development of marketing plans, project calendars, presentations, proposals, and executive-level communications.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field.
5–7 years of progressive marketing experience, preferably within luxury, automotive, marine, or high-end consumer sectors.
Proven experience managing integrated marketing programs and presenting to senior-level stakeholders.

Preferred

Marine or luxury lifestyle marketing experience strongly preferred

Onewater Marine Inc

3.9 Glassdoor

Designing better ways to work through cutting-edge products, premium services and exceptional experiences that enable people to reach their full potential. HR, Talent, Time Management, Benefits and Payroll. Informed by data and designed for people.

Founded in 2015

Roseland, New Jersey, USA

90K employees (2,893 in marketing)

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85% CEO approval