Responsibilities

• Brand Governance, Marketing Operations & Content
• Direct the maintenance and implementation of corporate brand guidelines, visual identity systems, and messaging frameworks across digital, print, and regional marketing materials.
• Partner with cross-functional teams, regional branches, and external vendors to ensure brand consistency and compliance across all customer-facing materials.
• Spearhead category and product-focused marketing initiatives aligned with company growth priorities.
• Oversee social media and content marketing initiatives, including campaign strategy, content planning, asset management, and external creative/vendor communication.
• Evaluate marketing activities and campaign effectiveness through KPI reporting, business updates, and execution reviews.
• Portfolio Strategy & Management
• Direct portfolio management initiatives, including SKU rationalization, category reviews, and product lifecycle evaluations.
• Analyze sales performance, margin trends, inventory complexity, and market data to identify portfolio optimization opportunities.
• Lead cross-functional discussions with Product Management, Procurement, Sales, and Supply Chain teams to establish and execute actionable next steps.

Requirements

• Bachelor's degree in Marketing, Business Administration, Supply Chain, or a closely related field.
• 5 years of experience in marketing, brand management, product marketing, category/portfolio support, or related functions within food, CPG, distribution, retail, or related industries.
• Experience supporting cross-functional projects across Marketing, Product Management, Procurement, Sales, Supply Chain, QA, and external vendors.
• Experience developing or supporting brand assets, social/digital content, trade show materials, sales tools, or customer-facing marketing programs.
• Experience using Excel, Power BI, dashboards, or similar tools to analyze sales, SKUs, margin, or business performance.
• Familiarity with food packaging, labeling, product evaluation, sensory testing, or commercialization processes preferred.
• Comprehensive understanding of corporate identity systems, brand equity preservation, and cross-channel messaging frameworks.
• Familiarity with SKU rationalization, product lifecycle management, margin analysis, inventory complexity, and assortment optimization.
• Working knowledge of go-to-market strategies, pricing mechanics, packaging updates, and product launch lifecycles.
• Understanding of digital, print, and regional marketing execution, alongside content strategy and social media management.

Benefits

• Health Insurance
• Vision Insurance
• Dental Insurance
• Life & accident insurance
• Pet Insurance
• 401(k) with company matching
• 19 days of paid time off
• Wellness program and EAP assistance
• and much more!
• Most benefits require employee contribution