Responsibilities

• Develop and own franchise marketing plans for Strawberry Shortcake, Degrassi and Yo Gabba Gabba including social media strategies, campaign development and execution, paid media campaigns and creator and influencer programs.
• Ensure all global marketing activity aligns with broader franchise strategies , brand positioning, and long-term audience growth objectives.
• Manage day-to-day relationships with global agencies, freelancers, and content creators; oversee asset delivery,deadlines and content approvals.
• Plan and execute influencer and creator programs , ensuring compliance with brand guidelines, legal requirements and campaign goals.
• Collaborate with Media Solutions to brief digital advertising campaigns, monitor performance, and optimize creative for ROI.
• Integrate consumer product priorities and retail promotions into marketing activity in partnership with Licensing teams.
• Monitor campaign performance , applying test-and-learn approaches and optimizing tactics based on KPIs.
• Provide constructive feedback on global social and marketing assets , ensuring adherence to brand standards and platform best-practice.
• Maintain campaign calendars aligned to franchise priorities and seasonal plans.
• Synthesize audience, campaign, and platform insights into actionable recommendations that inform future franchise marketing strategies with monthly reports and quarterly reviews.

Requirements

• Hands-on experience managing multi-channel campaigns end-to-end , from planning to reporting with a focus on social media, digital marketing and audience growth.
• Strong understanding of marketing principles , including funnel strategies and paid/organic/earned channels.
• People management experience, with record of mentoring and developing junior team members.
• Proficiency with marketing and social media tools , including analytics platforms (e.g., Google Analytics, social insights) and scheduling tools (e.g., HeyOrca, Hootsuite).
• Ability to interpret analytics dashboards and translate insights into actionable optimizations.
• Exceptional project management skills and attention to detail.
• Experience working with agencies, freelancers, and cross-functional teams .
• Skilled in providing creative feedback and applying brand guidelines.
• Demonstrated ability to take ownership and drive initiatives in a fast-paced environment.
• Clear, confident communication style and ability to collaborate with stakeholders.

Benefits

• We offer competitive benefits, and we invest in our people and their future.