Responsibilities

• Develop comprehensive go-to-market strategies by analyzing customer insights, competitor data, and market trends.
• Conduct market research to identify customer trends, competitor offerings and demographic data.
• Plan, conceptualize, and execute multi-channel campaigns (digital, print, social, and events).
• Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials and advertising copies.
• Manage marketing campaigns depending on robust data and present the recommendations to management.
• Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization and content development.
• Development and execution of marketing plans, projects, initiatives – providing KPI’s and ROI, with ability to leverage marketing best practices to build successful strategies
• Manufacturer collaboration - develop relationships with key personnel regarding product marketing, dealer/distributor programs and brand marketing. Ability to implement select OEM programs and strategically integrate into local programs
• Ability to navigate Co-op programs and related process across brands.
• Develop and manage customer programs including loyalty, acquisition, lead generation, product promotions, and retail campaigns.

Requirements

• Team player with strong skills in the areas of leadership, motivation, relationship building, and communications. Entrepreneurial mind-set.
• 7-10+ years of marketing and advertising in B2B (to C), dealer marketing, and co-op programs
• Bachelor’s Degree in Business/Marketing or Communications and equivalent work experience (BA/BS)
• Thorough understanding and demonstrated experience in all mediums of integrated/360-degree marketing including Traditional, OOH, Direct, Digital. Work in eCommerce, Mobile/Apps is a plus.
• Track record of program development with project management implementation from concept to successful completion.
• Strong financial acumen and experience managing budgets and forecasting a must.
• High proficiency in Microsoft products, including Excel, Word, PowerPoint
• Effective communicator in written, verbal, and presentations.
• Passion for customers and the customer experience, with a high level of professionalism.
• Proficient in partnerships with sales organizations to drive growth and managing sales promotion programs.

Preferred

• Consulting with small-medium sized businesses a plus.
• Work in eCommerce, Mobile/Apps is a plus.

Benefits

• health, dental, life, and AD&D insurance, paid holidays & vacation, and 401(k) with company matching.